Crispin Porter + Bogusky
Chuck joined the agency in 1988 as creative director and partner after a long career as an award-winning freelance copywriter. The agency was renamed Crispin & Porter, and within three years, it had doubled in size, had been profiled in Communication Arts, and had been named one of the top-15 creative shops in the country.
Today, Crispin Porter + Bogusky (CP+B) is perhaps best known for its work with Burger King, as the creator of the ‘truth’ anti-tobacco campaign, and for its successful launch of the BMW MINI. Based in Miami and Boulder, CP+B’s clients include Kraft, Microsoft, Coca-Cola, Best Buy and Domino’s Pizza.
Since 2000, the work done by CP+B has gained a global reputation. The agency has the unprecedented distinction of having won the Grand Prix at the Cannes International Advertising Festival in five categories. In 2004, CP+B was named the world’s most awarded agency, with wins that -- in addition to the Grand Prix at Cannes -- included the O’Toole Award for overall creative excellence from the American Association of Advertising Agencies, as well as the grand prize at the Clios, the Effies, the Kellys, the OBIEs, the APG Awards, and the One Show. The agency and its work have been profiled in The New York Times, The Wall Street Journal, USA Today, Business Week, Forbes, Fast Company, Time, and Newsweek. CP+B has been named Agency of the Year nine times by Advertising Age, Creativity, and ADWEEK and was named Agency of the Decade by Advertising Age in 2010. In addition, Chuck has been named one of Inc. magazine’s Entrepreneurs We Love.
Chuck grew up in Minneapolis and graduated from the Journalism School at the University of Minnesota. He is currently Chairman of the American Association of Advertising Agencies in New York, and serves on the board of the Future of Advertising Project at Wharton.
TED2011, TED2009, TED2008
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