:: My work as a Communication Architect ::
Mapping, tuning & aligning communication strategies, goals, actors and tools. A 360° approach that results in an integrated marketing communication plan.
During the process of implementing, communication architecture is responsible for the effectiveness, efficiency & design management of the communication plan.
Communication architecture is the ideal follow-on of a brainplot-session. Brainplot is an original approach which outlines all campaign options and ideas in advance and makes a blueprint of all upcoming actions. Brainplot lays down the framework for the positioning of products, services or companies and steers the creative team in defining identity and image. We do this on four communication-levels: corporate branding, employer branding, brand communication and product communication.
:: My work as a UX designer ::
User experience (UX) encompasses all aspects of the end-user's interaction with the company, its services, and its products - including its form, behavior, and content. It takes a holistic, multidisciplinary approach to achieve high-quality user experience in a company's offerings.
As a user experience designer I integrate interaction design, industrial design, information architecture, visual interface design, and user-centered design, ensuring coherence and consistency across all of these design dimensions.
Communication, Marketing, Strategy, Innovation, Experience design
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