Steven Addis

CEO, Addis
Berkeley, CA, United States

About Steven


More than 25 years ago, Steven Addis left his marketing position at The Clorox Company to create a branding agency where strategic thinking and design thinking become one. Addis shapes brands from tech startups to large corporations to nonprofits.

TED Conferences

TED2015, TED2014, TED2013, TED2012, TED2011, TED2010, TED2009, TED2008, TED2007, TED2006, TED2005, TED2004

Areas of Expertise

Branding, Design Thinking, Photography

An idea worth spreading

Curator Culture - Marketers need to stop marketing AT consumers and start curating ON BEHALF of people. The Internet has made us all Curators.

I'm passionate about

Photographs, my children, exploring the world, films, brands as stories.


UC Berkeley

Talk to me about

Branding, Stories, Positive Change, Photography.

People don't know I'm good at


My TED story

Speaking at TED2012 was a highlight of my TED story.