Hanna Cho Posted almost 4 years ago Johanna Blakley: Lessons from fashion's free culture "Making something too difficult to copy " LOL that cracked me up. This talk was humorous, but at the same time it covered a lot of grounds. I do think the fashion industry has it's own way of Modus operandi. I wonder what would happen to the fashion industry if IP really was introduced. and Johanna, I love your outfit.