Mike Matas

Paper - Product Designer, Push Pop Press
San Francisco, CA, United States

About Mike

Bio

I’m a user interface designer and cofounder of Push Pop Press, a digital publishing company that worked with Al Gore to create the first full-length interactive book Our Choice. Recently Push Pop Press was acquired by Facebook where I am now working, giving people better tools to explore and share ideas.

Prior to starting Push Pop Press I helped design the Nest Learning Thermostat and worked at Apple where I designed user interfaces and artwork for the iPhone, the iPad, and Mac OS X. Before that I cofounded Delicious Monster, a software company that created a book cataloging app called Delicious Library.

Recently I worked with the spanish shoe company Preventi to design a new line of shoes the Mike Matas Global Nomads.

Languages

English

TED Conferences

TED2014, TED2013, TED2012, TED2011, TED2010, TED2009, TED2008, TED2007, TED2006, TED2005

Areas of Expertise

User Interaction Design, Photography, Photoshop, iPhone & Mac Software Development, Apple Computer

Favorite talks

Comments & conversations

110573
Mike Matas
Posted over 3 years ago
LIVE CHAT with Mike Matas: Monday, May 2nd, 1PM-2:30PM EST *UPDATE: Extended through May 6th*
Im sure paper books will be around for a very long time but not as serious way to communicate ideas. Digital books can communicate ideas though text, images, video, audio and interactive graphics but they are also a lot easier to distribute. You don't need to cut down a tree to print the book, you don't need to ship it to a book store, and you don't need to drive to a book store buy the book and you don't need to dispose of it when your done reading it. There is an art to printed books that I don't think will ever go away though. I think printed books will be more about the art of the object rather than the communication of the ideas in object.
110573
Mike Matas
Posted over 3 years ago
LIVE CHAT with Mike Matas: Monday, May 2nd, 1PM-2:30PM EST *UPDATE: Extended through May 6th*
First I think different people learn in different ways. Reading long blocks of text does not get though to everyone. Having a mix of different kinds of information really helps communicate information to a wider audience. Somethings are also much better communicated though pictures, audio and video. For example one of my favorite websites is The Big Picture http://www.boston.com/bigpicture/ Seeing big photos of things happen around the word to me has a much larger impact than reading about them. Chris Anderson gave a great related TED talk on how video on the web is fueling global innovation. Video is an unmatched powerful way of communicating ideas. http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html I think when authors are able to combine different media to best fit the ideas they are trying to communicate there is a the greatest potential for those ideas to make a real impact on the reader.
110573
Mike Matas
Posted over 3 years ago
LIVE CHAT with Mike Matas: Monday, May 2nd, 1PM-2:30PM EST *UPDATE: Extended through May 6th*
We decided to support landscape only because most of the photos and all of the videos where landscape to begin with. I also think having both orientations makes for a very unsettling reading experiencing. If you support both orientations one orientation is always a little better than the other but it varies from page to page so as I reader I always find myself asking "is this the best orientation to be reading this page in?"