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About Me

Yiying is 2 characters in Chinese. 'Yi' means Happy; 'Ying' means Creative.
Born and Raised in Shanghai and Sydney. Educated in Sydney and London. Graduated with 1st Class Honors, Bachelor of Design in Visual Communication from the University of Technology, Sydney. Exchange study in Advertising, Illustration, Print and Pre-Press at Central St. Martins London.

Yiying is an artist, designer + digital content creator. Her work including the illustration Twitter 'Fail Whale', the Conan O'Brien 'Pale Whale', Beautiful Traps QR Code Art Project, 10 Most Intriguing in Fashion QR code Illustrationand SXSW 2012 Interactive Big Bag Art.

Exhibited in galleries and museums globally. First public exhibition of Wall Tangrams: Sydney Museum of Contemporary Art, 2010. Named Top 10 Emerging Leaders in Innovation from Microsoft The Australian 100. Winner of New York Shorty Award in Design. One Show Design Award Merit. Winner of Australian Desktop Create: Emerging Talent Award.

Yiying has done design and creative work for Conan O'Brien and Team Coco, Scholastic, SXSW, Twitter, Anna Sui New York, Sony Digital Japan, Maybelline, Saatchi & Saatchi, eBay, Getty Images, Glam Media, JWT, Pepsico, Gallery Bar NYC, Hotel des Arts SF, Surfrider Foundation, Shorty Awards, Nootie, ASDA UK, Optus, Smashing Magazine, University of Technology Sydney, McCann World Group, the Australian Trade Commission, the Nevada Development Authority and the Sydney Aquarium.

International Focus: Multilingual - Loves Languages (English, Japanese, Chinese Mandarin, Shanghainese).

www.yiyinglu.com

Location:
Australia, Sydney
Current organization:
University of Technology Sydney
Past organizations:
Central Saint Martins College of Art & Design, JWT, Yiying Lu
Gender:
Female
Areas of expertise:
Design, Illustration, Art Director, Art & Design, Visual Communication, Branding & Corporate Identity, Creative thinking, Creative Direction, Idea Generation and Development, Typography
I am:
Artist, Designer, Educator/Teacher, Entrepreneur, Explorer, Foodie, Global soul, Idea generator, Startup, World traveler
Associations:
AGDA, AIGA – American Institiute of Graphic Arts, D&AD, UK, ADC
Languages:
English, Chinese, Japanese
My website links:
Home Page, on Linkedin , on Twitter
Universities:
University of New South Wales, Australia, University of Technology Sydney, Central Saint Martins College of Art & Design, London

More About Me

I'm passionate about

ideas, Languages, Creative thinking, Visual Communication, Illustration, Art Direction, Music, Advertising, Branding, Typography, Innovation, Print, Technology, Fashion, Animals & Plants

An idea worth spreading

The mind is like a parachute it only works when it is open.

Talk to me about

your favoriate comic books

People don't know that I'm good at

voice impressions

My TED Story

coming soon...

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