About Joshua

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Joshua Wanyama is the co-founder and CEO of Pamoja Media. Pamoja Media is Africa’s first online advertising network selling banner and rich-media advertising to marketers seeking to reach Africans worldwide. In this position Wanyama has overall responsibility for leading the company. He oversees day to day operations and growth of Pamoja Media including relationships with advertising agencies, publishers and vendors.

Wanyama previously served as editor and publisher of African Path, an online African portal that allows Africans to tell their stories through blogs and regular news reporting. Wanyama relinquished the editorial position in 2008 and currently serves as the portal’s president driving its vision and direction.

Since its inception in August of 2008, Pamoja Media has proved its value to publishers by working with some of Africa’s major publications including the Nation Media Group of Kenya, Mmegi of Botswana, Sahara Reporters of Nigeria, Mail & Guardian of South Africa and Sudanese Online amongst others. In October of 2008, Pamoja Media started representing Yahoo’s Network in Africa selling its inventory to marketers within the continent. Pamoja Media today boasts a reach of 35 million Africans worldwide through its network and Yahoo.

A web enthusiast and designer, Wanyama previously run the boutique web design and development firm Spectrum Interactive Media, now News Portal Inc. in Minneapolis. During this time, he worked with clients to provide branding and online marketing expertise to enable them to better position their companies in an interactive world. As the newspaper industry became hard hit with the drive towards digital reporting, the company developed an online content management solution that enables a publisher to quickly scale up their operations efficiently.

Wanyama earned a degree in architecture at the University of Minnesota, Twin Cities in 2003.


English, Swahili

TED Conferences

TED Fellows Retreat 2013, TED2009

Areas of Expertise

Graphic Design, Marketing + Communications, Strategy Development, entrepreneurship, Brand development, online advertising

An idea worth spreading

Creating a mobile platform for Africa that will serve information on a similar scale as the web. Such a platform can glean necessary information and make it work regardless of the mobile provider so that the content served can be published as easily as it would online. It is cheaper and easier to serve a mobile platform in Africa than an online one. Those that have access to the web can create content and those that have the mobile phones can participate by receiving data and hopefully send back their thoughts through sms and in more developed systems allow for the transfer of other media such as audio and video.

I'm passionate about

Africa, entrepreneurship, branding, photography, movies, art, the web, and technology.

Talk to me about

Online Advertising, branding & positioning, entrepreneurship, Africa, citizen journalism,

People don't know I'm good at

Photography, drawing and painting. I think I was born with a pencil. I have been drawing ever since I was a kid.

Favorite talks

Comments & conversations