TED Community » John Winsor

About Me

John Winsor is the CEO of Victors & Spoils, the worlds first creative (ad) agency built on crowdsourcing principles. He also an author of the bestselling book, Baked In: Creating Products and Businesses that Market Themselves.

He also has over 17 years of publishing and business management experience. After completing his Masters of Business Administration at Denver University, Winsor worked for the advertising division of Cablevision Magazine. He wrote a book, Fitness on the Road, Shelter Publications, 1985 and in 1986 started Sports & Fitness Publishing with the launch of Rocky Mountain Sports. In 13 years SFP grew to 10 national titles including, Women's Sports & Fitness, Gravity, InLine, a number of nationally prominent events and a market research division. Sports & Fitness Publishing was sold in 1998 to Conde Nast and Petersen Publishing. Winsor founded Radar Communications, a consulting company specializing in market research, in the fall of 1998, and in 2004, published a book called Beyond The Brand. His most recent publication, Spark, delves into the world of product innovation and co-creation. In May of 2007, Radar was acquired by the creative-driven agency, Crispin Porter + Bogusky. From 2007 to 2009 Winsor was the Executive Director of Strategy and Product Innovation.

As an author and strategic thinker, Winsor customizes his presentation of ideas surrounding co-creation from bottom-up versus traditional business top-down marketing, the power created from cultural tension and how marketing and product design function together.