Owns Brand Journey Group, a new business start-up accelerator/incubator. Entrepreneur in Residence for Procter and Gamble. Owns Dawes direct, LLC, an innovation strategy consultancy.
Brand Journey Group is creating new space as business start up incubator. BJG outsources new business start-ups for large companies, develops the business to a size that enables the business to be effectively “reacquired” and harmonized internally. BJG also develops new businesses for entrepreneurs who want to shield their emerging businesses from distraction. Finally BJG supports organic new business creation. BJG is developing two start-ups for General Mills.
As EIR for Procter and Gamble for six years, worked with over 60 new business creation teams and their leaders on the journey towards developing new billion dollar businesses. So, far two of the businesses have launched: Home Collections under the Febreze brand and Tide Dry Cleaners. Several more are moving through the launch process.
Dawes direct, LLC does innovation coaching from three perspectives. First, strategic coaching and mentoring of business leaders who need to create new market categories and new business models. Second, help these companies develop new metrics, standards and best practices that are relevant to the new spaces they are creating. And last, Dd helps leaders develop new governance regimes in the new spaces. Innovation in governance professions, metrics, standards and best practices is just as important as innovation in science and business models.
Rule breaking business models and creating new markets and categories.
We are in the midst of a secular advancement in technology. People and people systems will rapidly become the gating element in business, science, government and culture. We need to shift the focus away from how many "cool things we can do" to how we can absorb the many "cool things" that are out there and needed.
Starting new businesses, categories and markets. Let's teach your innovators to develop rule breaking business models and accelerate new market development.
I can back a 54' yacht into a 16' slip in nothing flat - left handed.
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