The event is dead… long live the experience!
This is the motto of Arthur Zards latest agency founded in 2014, Experiential Fuse. His company brings a TED like innovative experience to your trade group, company, or brand. He developed a framework that offers a strategic approach to architecting authentic innovative experiences.
He currently has developed a course on Experiential Design, enabling a new skillset to take normal engagements, and make them more impactful, memorable and authentic. This skillset can be applied to customer service, product/service experience, and corporate culture.
Arthur is very active in the TED/TEDx community being the founder and curator of TEDxNaperville, a movement that enables business and community leaders to share "ideas worth spreading" in the Chicagoland area.
His mantra is to : Create an idea, get people excited, do it, repeat.
He is always willing to sit down with someone to discuss their next "big idea".
In his spare time he carves Tiki Moai, jumps off cliffs in his paraglider and grills a mean picahna.
TEDActive 2015, TEDActive 2014, TEDActive 2013, TEDActive 2012, TEDActive 2011, TEDActive 2010
Areas of Expertise
Customer-led innovation, Change Leadership, Paragliding, Travel and Adventure, Event Production, Creating (Companies, Products, Initiatives), Creative 'Big Ideas' Generator, Leaderhship, Experience Architect, Experiential Design
An idea worth spreading
Bringing back the power of the "Thank You". A small thing that's easy to do, and can make an immediate change.
People for years have abused the “thank you” down to a phrase that almost an annoying requirement, a chore, a phrase that has no meaning but must be said begrudgingly.
Well, it’s time to take the thank-you back. And when you do, you will witness immediate transformation.
Here are the rules:
Simply say the words, “Thank You”
You MUST say it with COMPLETE SINCERITY.
You MUST say WHY. (and it helps to explain why in some level of detail)
That’s it. Nothing else. It’s that easy.
Try this immediately with anyone, from your boss, to the receptionist, to the mailman. And pay attention to the person’s physical and mental reaction when you do this, you will really be amazed.
I'm passionate about
Discovering a new idea, getting people excited about it, making something of it. Repeat.
Talk to me about
People don't know I'm good at
Flying an aircraft with no engine and not dying. Carving Tiki Moai in logs. Grilling a'la Argentinian style.
My TED story
I have been a big TED follower for years, my daily routine is lunch at my desk with a TED talk. Learning about TEDx, In 2010 decided to run a TEDx event, not knowing what to expect.
Whoa! So far my TEDx journey has been nothing short of amazing. Five TEDx events later my TEDx experience has led me to meet the most fascinating and unique people, all with incredible stories to share.
So thank you TED for giving these people a venue to share their stories with everyone on TED and TEDx.