Matthias Braunst Posted about 4 years ago Barry Schwartz: The paradox of choice What puzzles me is that so many people criticize the talk as being anti-choice. Because in my understanding that point isn't actually made. It's rather a talk against the simplified idea that more choice automatically means more freedom and hence a better life. Barry Schwartz own answer to the question "Is having more choice a good thing or a bad thing?" is "...yes" it's both. And he continues "We all know what's good about it, so I'm going to talk about what's bad about it." So by nature of this purpose his argument is quite unbalanced as he solely focuses on the downside of more choice. But at least his evidence in this direction is plausible and scientifically grounded. I personally think, his point is to challenge the commonplace oversimplification that more choice is the one and only solution, often found in political and economical debates. A point I consider worth keeping in mind.