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A comment on Talk: Shaffi Mather: A new way to fight corruption
Like he said, 42 pilot cases have already been successful, but none of them through an internet service, and that's the major concern here, in my opinion. Whether or not it will be effective depends on how this new business will be conceived.
For what I see, Shaffi's proposal could easily be implemented as a service provided for companies having corruption-related issues. If he intends to offer the same kind of service to regular people, then I think he would probably have to develop a different commercial model.
There are, of course, several issues to be solved, but the idea of making the fight against corruption profitable isn't that bad.