About Antonella


A lawyer who never exercised as such. 30 years in marketing and advertising. CEO at Ogilvy & Mather in Rome for 3 years. CEO at Saatchi & Saatchi Madrid for 7 years. Now,a consultant . Also Ambassador of Ashoka Spain, and TEDxMadrid, TEDxYouth@Madrid, TEDxMadridSalon and TEDxMadridChange organizer. I work as an actress at Theatre for the People Madrid. TEDxSeniorAmbassador for Europe.


English, French, Italian, Spanish

TED Conferences

TED2016, TEDActive 2015, TEDActive 2014, TEDActive 2013, TEDActive 2012, TEDActive 2011, TEDActive 2010

Areas of Expertise

Internet, education, Innovation, Cinema, Theatre Arts-Acting,writing,p, Books, books, books, books..., Brands

An idea worth spreading

Nothing is more powerful than an innovative idea in the hands of an entrepreneur.

I'm passionate about

Ideas. Theatre. Books. Cinema. TEDx.


Universita di Modena

Talk to me about

Intelligence x generosity x energy

People don't know I'm good at

acting in the theatre

My TED story

My friend Alfons talked to me about TED. And when I discovered it, I loved it and my dream was to be part. And here I am. Organizing TEDx. Speaking at TEDx. Participating at TEDActive, TEDxSeniorAmbassador for Europe, and curator of TEDx Talk in spanish

Comments & conversations

Antonella Broglia
Posted over 2 years ago
The debate about Graham Hancock's talk
I do not see TED as a censor. They are curators, they take their decisions. I am a curator too, and I know perfectly well that you have to apply your principles, you have to decide whats in and whats out, and it costs you white nights and a lot of preoccupations. As a curator and prominent person or institution you will always be attacked, no matter what you do, This is why it is so hard to be true to oneself, and it requires years of training and effort not to try to please everybody. TED is true to itself I believe, and I respect that. It is not a matter to be right or wrong about a talk, is it about integrity, Maybe I do not agree with those principles, and I am free to stop following TED. But TED integrity is there and derserves respect.
Antonella Broglia
Posted over 4 years ago
How do we capture the collective wisdom and engage the global TEDx communities?
IBM has a technology that they use ,with incredible results. They are able to create a 3-days brainstorming with maybe 150.000 people from 100 countries. It is called InnovationJam. It is a collaborative platform and I believe they could give it pro bono to TED to start an experiment of planetary creation. In term of taking action, I believe action comes from emotion, and emotion and involvement happen when something is close to you. Maybe TEDx should only be a GREAT LISTENER, someone who offers a platfrom to give more energy and visibility to issues which are already there, in the community, so maybe the question is AS TEDX organizers , HOW TO BE A GREAT LISTENER.