TED Community » Saadullah Khan

Aspiring marketer and consultant

sharing ideas, creating conversations and asking questions - I learn something new everyday.

Without the initial question we can not even imagine what questions we will be asking in the future. Don't be afraid to ask.

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A comment on Talk: Johanna Blakley: Social media and the end of gender

Feb 23 2011: Demographic segmentation is known to be prone to these errors, its greatest advantage being the ease of which it can be used. For example, if you were to go out into the street you could count the number of 18-25 males with relative ease. However, psychographics are harder to get at and people generally do not want to talk about them. The beauty of the internet is that it allows us to segment BEHAVIOURALLY - discounting both demographics and psychographic to get to what arguably matters most: our actions and what drives them.
A comment on Talk: Richard Branson: Life at 30,000 feet

Jun 4 2010: Any updates on Virgin Galactic? According to him it should have been up an running almost a year ago.