About Saadullah


Aspiring marketer and consultant


Arabic, English, Urdu

Areas of Expertise

Marketing, Internationalization

An idea worth spreading

Without the initial question we can not even imagine what questions we will be asking in the future. Don't be afraid to ask.

I'm passionate about

sharing ideas, creating conversations and asking questions - I learn something new everyday.


York University

Comments & conversations

Saadullah Khan
Posted over 3 years ago
Johanna Blakley: Social media and the end of gender
Demographic segmentation is known to be prone to these errors, its greatest advantage being the ease of which it can be used. For example, if you were to go out into the street you could count the number of 18-25 males with relative ease. However, psychographics are harder to get at and people generally do not want to talk about them. The beauty of the internet is that it allows us to segment BEHAVIOURALLY - discounting both demographics and psychographic to get to what arguably matters most: our actions and what drives them.