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About Me

(Pop) Psychologist (Graduated in Psychology (Hons), Compulsive Student (Am a double Post Graduate already and am currently studying to finish my MBA), Advertising Junkie (3 years experience as a Strategic Planner in the Advertising Industry), Marketing Professional (1.5 years experience in Marketing and studying to be a Marketing Major at ISB), People Watcher (Passionate about Consumer Behavior and have participated in a study on consumer segmentation), Reckless Entrepreneur (Founder of 'Marketing Unplugged', a firm focussed on solving Marketing Problems using Innovation), Die Hard Movie Enthusiast (Am known to watch all Bollywood and Hollywood films, Avid Runner (Took up running 6 months back and have found myself addicted!), Constant Promoter of and Believer in Women in Business.

Location:
India, Hyderabad
Current organization:
LOWE LINTAS INDIA
Past organizations:
Euro RSCG India, American Express India Pvt.Ltd., Marketing Unplugged, Mumbai
Current role:
Student - MBA (Marketing and Strategy Major)
Gender:
Female
Areas of expertise:
Marketing / Branding, Advertising
I am:
Blogger, Change Agent, Entrepreneur, Event planner, Hindu, Idea generator, Job-seeker
Languages:
Hindi, English
Universities:
Indian School of Business, Hyderabad, Delhi University - Indraprastha College for Women, Xavier Institute Of Communication, Mumbai University
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More About Me

I'm passionate about

Movies and Marketing! While at Marketing Unplugged i combined my two passions and began to write blogs explaining concept of Marketing through examples and references to Movies! :)

An idea worth spreading

I am the President of the Women in Business Club at ISB, Hyderabad. The Women in Business Club aims to Empower Women across India by:
• Arming them with the tools to succeed in the world of business through essential skill enhancement initiatives,
• Providing them with a strong resource pool for support and guidance, by establishing a strong nexus with corporate organizations and women business leaders and
• Ensuring that women lead across all levels of business through partnerships with non-profit organizations and women social entrepreneurs for the social and economic upliftment of underprivileged women.
We work towards multiple initiatives related to the corporate world and enabling recruitment on one hand to working with a small NGO where we help create a revenue model and a supply chain for uneducated works from small villages who sell sanitary napkins and shampoo sachets to other women in their village.

My TED Story

TED is a movement to me and i have followed it for years! i remember feeling ecstatic when i heard of the first TEDxWomen event at Mumbai! It was on a working day and i begged my boss to let me take the day off. Reached the venue half an hour early and sat completely quiet and still through all the inspiring talks. It was a life altering experience. But the idea of ever organizing my own TEDxWomen event seemed too big and too surreal to be possible. When i came to Indian School of Business and was voted as the President of the Women in Business Club somehow that experience came back to me and i wanted to try. Lots of people discouraged me. They told me that it takes very long to get a license and since we are a 1 year course i would never be able to procure a license in time. But Amanda Ellis was our angel in disguise and before we knew it we had a license!! The preparation for the event has been a roller coaster - and we are still on it! Looking forward to December 1st!

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