Marcomm consultant & Professor of Marketing. I've been director at few biz schools for MBA in India. I can write scripts & technical literature. Besides I advise Small & Medium enterprises [SMEs] on their marketing strategy & innovation. Marketing of Art interests me a lot too. My world view has been shaped by Dostoevsky, Hemingway,Oscar Wilde & Punjabi ethos . Therefore ritual of any kind, including the ritual of living, puts me off completely. I teach Marketing management subjects to MBA students at five different B-schools in India. I would love to share my experiences on innovation & marketing. My education includes MBA-Mktg & Masters of Mass Communications.
Areas of Expertise
Marketing and Communications, teaching, lecturing, consulting, coaching, researching, writin, Innovation & Business Development
An idea worth spreading
Pray or else.....Fear should be made a criminal offence. No one should be made allowed to be afraid, fear any one or any thing. It is the fear that makes life meaningless. India had long been governed by the powerful people and institution that live by fear. Belief in God has also been linked to fear. Pray or else..? Let us stop being afraid of our Gods and take them on while we are here. Ask them to make things better for us Indians or leave us to our own devices. In order to progress and live happily we need to stand up and face. I travel 240 kms four days a week to work. I may die in a car crash but i am certainly not afraid. Old civilizations used to revere the Sun god. But if we examine it closely we would find that countries around the equator have not been blessed by the Sun god with wealth and success. People should be penalized for being afraid of living.
I'm passionate about
Innovation, Marketing, Political Marketing & fine arts are my passions. I can come up with entirely new concept, tool or idea at a lightening speed.
Talk to me about
Fine arts & aesthetics, Marketing Strategy, Innovations, Political Marketing 7Campaign advertising, SME marketing, New ideas & disruptive thinking
People don't know I'm good at
Public speaking & inventing a better way to market the products/services.
My TED story
I am life's daily wager. I wonder, fear, regret, & enjoy every day. I assist the SMEs to win competitive marketing battles with innovative strategic & tactical approach. GSA is a Strategic Marketing & Communications Consultant with extensive hands on experience in the industry, consulting & academics. I assist SMEs to reengineer their marketing & communication plans to build competencies that enable an organization find, retain & strengthen the market share. He has successfully contributed to the strengthening of the marketing function of a diverse range of companies across varied domains through strategizing their plans ranging from international marketing to brand positioning. He has served at senior levels in media (GM), education (Director/Professor) & consulting (Principal consultant). GSA has earned MBA from UBS, Punjab University, Chandigarh & MJMC (Mass Communications) from Punjabi University, Patiala.