Camilo Cetina Posted about 3 years ago I think that gender-color relationship comes from how languages treat gender. I am fluent in englush and in englush feels like all colors are "male". But in spanish (my mother tongue) is different: Pink, for instance is indeed male when you say "rosado". But purple sounds female: "púrpura", (because it ends with an "a". If the color -or anything- finishes with consonant or "o" then it is "male"). Thus, azul (blue), rojo (red), amarillo (yellow) are males. Naranja (orange) is female. So I would say thate the social bias you are asking about, might stem from language and the way it is constructed.