Isabel Lopez Posted almost 4 years ago Eric Mead: The magic of the placebo This is a very instructive talk; the trick in itself, or its mechanism, is not that important. I believed it. And my perceptions were challenged. Nothing is as it seems to be, and Eric Mead wanted to point that out. We should be able to apply the same amount of skepticism to everything in our lives... or the same amount of credulity. For the effects are worth the little twist in our minds. As are the placebos.