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A comment on Conversation: When will Google's dominance in search end?

Feb 15 2011: It all depends if Google has any intention of stopping developing its search-strategy approach, which has always been flexible in time.
WolframAlpha is really extremely good, but specific to a certain field.
Facebook still depends on user imput, and even if FB decided to enter the 'search engine' market, it would not make it its main purpose in life, ending like marginal search engines, and still carrying on being a major social network, its real purpose.

I see the next move from Google as integrating an option of cloud search like Quintura.
Google's algorithm is not known but it is also modified in time.

So, to me the question would be more like "what would a search engine have to do to be better than Google?". With this I do not mean to say that Google is perfect, far from it. But it is still the dominant engine because it has so far adapted fast enough to market changes.