Co-founder, Contagious Communications. Paul Kemp-Robertson graduated with a Masters degree in Film & Television Drama from Goldsmiths' College (University of London) in 1990. He was one of the original team responsible for ad industry creative showcase Shots Magazine in 1990, where he became editor in 1994. Subscriptions trebled under his tenure. HeÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s also seen the agency side of life, succeeding Donald Gunn in 1998 as Leo BurnettÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s worldwide director of creative resources in Chicago, working alongside global creative chief, Michael Conrad. Paul left Leo Burnett Worldwide in 2004 to co-found Contagious ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ a quarterly magazine, DVD and consultancy service reporting on future marketing trends and the impact of emerging technologies on brands. As editorial director, Paul oversees a talented team in London, responsible for the core Contagious magazine/dvd/online subscription product as well as Contagious FEED (a bespoke online intelligence service and competitive monitoring tool for advertisers and agencies), live conferences and events and a series of Special Reports on subjects such as Mobile Advertising, Branded Entertainment, Social Media, etc. Paul also acts as a marketing consulant to major brands and advertising agencies.
Paul is a member of The Superbrands council and has written numerous articles for publications including Business 2.0, The Guardian, Hollywood Reporter and M&M Europe, as well as co-editing D&ADÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s The Commercials Book. Paul also worked as a creative consultant at global advertising agency StrawberryFrog and is a regualr speaker at marketing industry events worldwide.. He lives in St Albans, Hertfordshire and is married with three children. He was born in North Yorkshire and supports Middlesbrough FC, an allegiance which has taught him to always enjoy life's smaller victories.
TEDGlobal 2013, TEDGlobal 2012, TEDGlobal 2011, TEDGlobal 2010
Areas of Expertise
Marketing & Advertising, Market & Brand Strategy, Marketing - connecting with consumers, Marketing & Communication, Technology & Media, Journalism, Football
I'm passionate about
Brands that make life better
Talk to me about
Marketing. Technology. Contagious Ideas.
People don't know I'm good at
Flicking cherry stones with my big toe.
My TED story
I contribute to the Ads Worth Spreading initiative because I believe in the power of creativity and I want to support brands that genuinely want to make a positive impact on the world. http://www.ted.com/initiatives/aws