Now, I am going back home! I have learned enough to understand that learning is my driver and innovation what I want to deliver for the rest of my life. I love to make ideas happen.
Marketing Director at GIP Pacifico
noviembre de 2014 - Actualidad (4 meses)
We are the Private Public Partnership Agency for the Colombian Pacific. We imagine, design and make feasible urban assets that help Cali evolve as Smart, Sustainable and Social emerging city that will allow us to be more competitive worldwide. Accountability for the design and implementation of the Corporate Marketing Strategy and core projects such as Solar Decathlon LAC 2015.
Big Brother at Proximity Colombia
mayo de 2012 - julio de 2014 (2 años 3 meses)
Global Top Ten Most Effective Agency, Effie Effectiveness Index 2014. Strategy and Service support for:
Johnson&Johnson (ATL+Digital+SMM), MARS (ATL+Digital+SMM), P&G(ATL+Digital+SMM), Hasbro
(ATL+Digital+BTL), RIM (ATL), COTTON USA (ATL+Digital+SMM+BTL), FOX (CRM+BTL), Terpel
(CRM+Digital), FNC (Digital+SMM), Los Coches(ATL+CRM).
4 recommendations available upon request
Managing Partner at Persona Marketing
diciembre de 2011 - mayo de 2012 (6 meses)
Start Up of a New Marketing Agency. Accountability for Communication Strategy(ATL, Digital, Social
Media, BTL) for MINI and BMW Motorrad in Colombia between 2011 and 2012.
2 recommendations available upon request
Managing Partner at Young Marketing
enero de 2007 - diciembre de 2011 (5 años)
Start Up of a Youth Marketing Agency. Accountability for Communication Strategy for MINI and BMW
Motorrad(ATL,BTL,Digital Social Media), Revlon(BTL, Digital, Social Media), ISIC(Digital, Social
Media). Project Basis strategy for HUGO(BTL), BOSS(BTL), DIRECTV(BTL, Digital, Social Media),
Jansport(ATL, Digital, Social Media), Peroni(BTL), Costeña(Etnography), tigo(Etnography), Miller(Social
Media), among others.
3 recommendations available upon requestPage2
CMO at Leo Burnett Colombia
marzo de 2006 - julio de 2006 (5 meses)
Top 10 Agency in Colombia. Accountability for marketing thinking inside the agency.
Category Manager at TeamFoods
marzo de 2004 - febrero de 2006 (2 años)
Market Leader in edible oil category in Colombia, sales over 150 million Euros. Accountability for
Innovation, Communication, Activation and Trade plans for Home Care in Colombia. Feasibility Analysis
of new business, mergers and acquisitions for the business unit.
1 recommendation available upon request
Partner at UOSS Action Entertainment
abril de 2003 - marzo de 2004 (1 año)
Start up of Andean Region office for UOSS Action Entertainment Group, a Brazil based organization with
more than 10 years of experience in the action entertainment business.
Regional Brand Manager at Unilever
febrero de 2001 - marzo de 2003 (2 años 2 meses)
Accountability for Innovation, Communication and Activation plans for Laundry Bars in Andina; Sales over
68 million Euros, more than 30% of Latam bars business. Until October 2001 managed both regional and
previous local position, reporting to Latam Marketing Director and Andina Marketing Director.
Senior Brand Manager at Unilever
enero de 2000 - febrero de 2001 (1 año 2 meses)
Accountability for Innovation, Communication and Activation plans for HC in Colombia; Sales over 40
million Euros. Reporting to Colombia HC Marketing Director
Senior Brand Manager at Varela S.A.
septiembre de 1996 - enero de 2000 (3 años 5 meses)
Accountability for Innovation, Communication, Activation and Trade plans for Puro in Colombia; Sales over
20 million Euros. Reporting to HC Marketing Manager.
1 recommendation available upon request
Junior Brand Manager at Colombina
enero de 1995 - septiembre de 1996 (1 año 9 meses)
Accountability for Innovation, Communication, Activation and Trade plans for Hard-Candies in Colombia.
TEDx Ambassador at TED Conferences
Licencee for the first TEDxBogotaPage3
Areas of Expertise
Marketing + Communications, Social Media, Experiential Marketing, Shared Value, Smart Cities, Sustainable cities
An idea worth spreading
The first Solar Decathlon in Latin America and the Caribbean. Building Smart, Sustainable and Social houses for the global tropic. http://www.solardecathlon2015.com.co/
I'm passionate about
Learn, Think, Co_Create, Do.
Talk to me about
Smart, Sustainable, Social Cities.
My TED story
I organized the first TEDxBogota in 2010, now I want to take it to my hometown Cali in 2016.