TED Community » Pitipat Srichairat

About Me

If I would have to describe myself shortly, I would simply put it as "myself is a sponge, my life flows as the wind, and my heart belongs to the vast endless sky." I'm a sponge flowing along a cluster of vivid sky absorbing every colours in its path. That is what I have always been, a sponge. I always push my life forward, never stop my learning process, and integrate everything inside. Luckily I was born as a potent sponge, a smart- learner one. Analytical skills, understanding and integrative ability are my born quality.
My name is Pitipat Srichairat, born with the unconditional love from my mom and dad who willingly supported me with anything. I must have enjoyed my first Lego so much that my mom decided to spam my childhood with Lego. Hence, with 3 big boxes of Lego in my room, my destined life as a “engineer” was implicitly paved. 16 years later, no surprise, I entered faculty of engineering with the percentile of 90%. However it was not the entry score that was interesting. Rather, I experienced my hidden skill; empathy, metaphor, and an ability to make people understand. I was a tutor in physics, calculus, mechanics, thermodynamics (...etc) to my friends, friends of friends and eventually friends of friend of friend. I became renowned in my faculty. Not because I was the smartest person, but because I was able to put myself in someone else’s shoes, understand the point he/she puzzled and explain it in a plain easy way. People actually did predict that I would end up as an university professor or otherwise, some technical expert in NASA.
However, after I graduated my engineering degree, with a lot surprise, my hunger pushed me into a different colour stream. I turned my back to an engineering path and decide to enter the world of design. The engineering world couldn't quench my thirst toward a limitless possibility in the design world. There is a boundary where logic couldn't fulfil. Not before long that I received opportunities to work in an advertising agency, Leoburnett. Much influenced by my curiosity, I stepped out of my comfort zone and took the offer, entering the world where one plus one does not give two. It was one of the biggest turns in my life. My perspective grew four times bigger, I learned how to think illogically, become openminded for possibilities and able to approach problems creatively.
Even so, one year couldn't dissolve my old colour, an engineer. A strong systematic thinking and engineering knowledge still burning strong within me. I’m a half-breed of science and art. I used to ask myself countless times which world I belong to? and what is the true meaning of my own existence?
As Spock chose his path of Vulcan-Human unification, so did I! With my passion toward visual communication and my skill in systematic thinking, I chose myself as a proud half-breed communication artist - programmer, doing my own interactive design solution. Believing unison of design and function could unleash a more user-friendly interaction. I fused all my three minds, design, technology and human) and brought up my own motto "harmonise design with technology and make it damn easy for dummies."
In 2008, my life encountered another colour, a management colour. I received an offer for an Erasmus Mundus scholarship in MSc.Global Innovation Management. The 2-years course where I spent my first year in Glasgow, and my second year in Aalborg. I was topped with innovation management knowledge, obtained my fourth mind, the mind of organisational management.
I know that there are somethings wrong in this world, something that suppose not to be; we 'human' suppose not to stare our eyeballs out into 15 inch screens 8 hours per day, we shouldn't be fighting desperately for tiny bit of inedible metal and piece of paper, we shouldn’t embrace the carrot-and-stick rewarding system which discourages our creativity and turns us into insentient being. We, humanity, are walking toward the path of our own self-destruction and no one appears to stop this flow. And I believe design is the main driving force to solve these problem.