After 10 years in deployment of new technologies (GIS, Internet) for a French environmental agency, Jacques Naves joined ViaMichelin in 2001 at the company launch. He managed POI purchasing and production. In 2005, he managed Real Time Trafic Information service when ViaMichelin launched RDS-TMC service in France. At the same time he became representative of ViaMichelin at the TMC Forum.
In 2007 TMC Forum merged with TPEG Forum and Mobile Info Project to give birth to the Traveller Information Service Association (TISA). For this association, Jacques Naves is convenor of the Business Analysis Working Group, chairman of the Content and Service Provision Committee and member of the Steering Board.
He is in charge of digital partnerships at Michelin Travel Partner, formerly ViaMichelin, in the fields of ITS, Hotel Booking Services and other affiliation partnerships.