About Luis


Founder & CEO of innovation and service design agency Livework in São Paulo and co-founder of the first service innovation school of the world, EISE. Author of the book Design Thinking Brasil published by Elsevier and of the upcoming "Servir bem para servir sempre" (Serve well to serve always) by Alta Books.


English, Portuguese, Spanish

Areas of Expertise

Design Management, Design Thinking, Innovation, service design


UDESC, IED Barcelona, Univille

My TED story

TEDx Sao Paulo and TEDx Amazonia

Favorite talks