Raman Kalia

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Raman Kalia
Posted over 1 year ago
What makes a product authentic?
Authentic in my opinion is that which is unique in some aspect of its attribute or function or emotion. Authenticity by its very nature is non-replicable. To take an example Eiffel Tower in Paris is authentic, you can build another in New York but it will never be THE Eiffel Tower. Authenticity to a product can come from product itself or the people behind it or what it does in a users life.