About Sebastian


I live in Argentina and as a software engineer, I work for Petrobras. I teach UX at university and practice my story telling skills as a curator of TEDxPESA. I love to be part of the TED and TEDx communities because it let me cross borders and address issues from different perspectives, in a friendly, pluricentric and multipolar way, while knowing meaningful people and sealing friendships in the process.


English, Spanish

TED Conferences

TEDGlobal 2014, TEDGlobal 2013, TEDGlobal 2011, TEDGlobal 2010

Areas of Expertise

Software Engineering, Usability & Interaction Design

An idea worth spreading

* Creativity. The power of global brainstorming comes from creating a safe place where people with different ideas can share, blend, and extend their diverse knowledge.
Suggested reading:
-- Alex Osborn's Applied Imagination
-- Andrew Hargadon's How Breakthroughs Happen

* Software Quality. Non-computational factors affecting software quality are often related to human psychology issues.

I'm passionate about


Talk to me about

-- Information and Semiotic Engineering
-- Usability and Accesibility
-- Architecture and Design
-- Digital Ethnography
-- Anthropology
-- Ethnoludology

Favorite talks

Comments & conversations

Sebastian Betti
Posted over 3 years ago
What is Creativity?
For me creativity has to do with challenging the common sense, with experimenting a sense of self challenge, it has to do with the inventive thinking, with the fun spirit of play, with a positive nonconformity, with a desire to see things differently for the sake of it. I see it as a way to explore and exercise our innate curiosity, a way to experiment a deep feeling of discovery, a way to cope with uncertainty and ambiguity, a desire to questioning others and ourselves in search of wonder, a way to 'domesticate' the unexpected. Related link: http://creativity.stanford.edu/
Sebastian Betti
Posted over 3 years ago
Generar un cambio de conciencia en la gente atacando a la vergüenza para aplicar buenas prácticas en el cuidado del medio ambiente
Llego unos días tarde a esta discusión pero me resulta interesante también esto de «el cambio real está en no producir aquello que contamina». Me recuerda una frase de un libro de Martín Caparrós -escritor argentino- titulado "Contra el cambio" que plantea una posición "políticamente incorrecta" sobre el tema del cambio climático. En ese libro él expresa una visión crítica sobre los intereses económicos y políticos que él sostiene hay detrás del tema y en un momento dice: "En general el desastre en nuestras sociedades nunca vino de un hecho que las arruinara, sino de la construcción que las sustenta". Y lo de las campañas hermosas pero superficiales me recuerda a una tipificación que aparece en el mismo libro, que son lo que él llama los «ecololós». Hace una distinción entre los ecologistas y los ecololós, porque según dice estos últimos han encontrado una manera cool de ser conservadores: la ecología. Lo interesante del planteo de Gustavo, como yo lo veo, es que nos invita a pensar en qué cosas podemos hacer para ser más ecologistas y menos ecololós.
Sebastian Betti
Posted over 3 years ago
How can I create a Aha moment during my crowd sourced TED talk?
I'd like to start mentioning a wonderful advice on how to make a great TEDTalk [1], by June Cohen. She enumerated a few elements: 1) Tell something new, maybe not the topic, but what's the fresh take, the new angle on an old topic; 2) Evoke contagious emotions – something that makes us want to share with friends and relatives; 3) Tell a story; 4) Be personal; 5) Don't loose the audience -- jargon, etc; 6) Start strong; 7) Focus in; 8) Think globally; 9) Practice – rehersal Thinking about it, I remember not an aha moment but an “Ahn moment”, from a TEDx Talk by Luis von Ahn, at TEDxRioDeLaPlata in Buenos Aires. He was talking about crowdsourcing and captchas: -- people spend 500,000 hours daily completing captchas; -- by using this effort –said von Ahn—we are digitizing about 100 million words a day, that is two million books a year Then he said “Now, I want to translate the whole Internet. How? I want 100 million people working online for free.” As insanely naif as it sounded he then added: "900 million people helped us digitize books through captcha, more than 10 percent of humanity." And then he explained that all this expectation, the driving force behind this expected behavior, has to do with our innate desire of learning new languages, and said that in his vision it can be done "for free" via crowdsourcing. In this case, I think, the aha moment came from the fact that it sounds crazy but it’s completely feasible based on current evidence. Maybe you can show the audience how feasible your point is with one example. Related video: [1] TEDx@TEDGlobal - June Cohen - What Makes A Great TED Talk http://www.youtube.com/watch?v=RVDfWfUSBIM
Sebastian Betti
Posted over 3 years ago
What do organized communities achieve more efficiently than government? What could they achieve?"
I think much of the motivation to be engaged and collaborate depends on the community's motivation to achieve a goal. The government could provide tools designed to achieve goals that meet the needs alreeady present in these communities. Or, even better, they should provide tools such as citizens can easily create their own social goals and encourage others to engage in them.