Jan Willem Ebbinge

Amsterdam, Netherlands

About Jan Willem

Languages

Dutch, English, German

Areas of Expertise

Communications

Comments & conversations

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Jan Willem Ebbinge
Posted over 1 year ago
Empower consumers to co-create the advertising content they are exposed to. No more ad noise in our lives. Simply sustainable value added.
Thanks Arsene, I have some reading to do. Still, I am curious about the recent startups you mention about "social sphere of influence, and the power of organic amplification that comes with it.". Can you give some examples? And didn't you mention an idea that you had? About a vision or a plan you had when you were 12? Enlighten me! :-)
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Jan Willem Ebbinge
Posted over 1 year ago
Empower consumers to co-create the advertising content they are exposed to. No more ad noise in our lives. Simply sustainable value added.
Arsene, If this conversation ends this week, maybe we should continue through our own blog or something. All in the spirit of the Cluetrain Manifesto (http://www.cluetrain.com/book/95-theses.html). About a month ago, a former colleague of mine who now works with Gartner as a BI analyst, challenged me and others to write a short story on how societies will be affected by (big) data in 10 to 15 years from now. Here's what I sent him: http://ikvraagjewat.nl/wp-content/uploads/2013/11/The-Purpose-Era.pdf I am sure you will recognize a thing or two. I am currently working on a short analysis of developments which will, in my opinion, lead up to a future like this. One more nice read: http://www.jarche.com/2013/11/networks-are-the-new-companies/ Have a great day, Jan Willem
Noface
Jan Willem Ebbinge
Posted over 1 year ago
Empower consumers to co-create the advertising content they are exposed to. No more ad noise in our lives. Simply sustainable value added.
Excellent idea Arsene, I have had similar thoughts myself. But I think it is more than just advertising, it's about balancing the power between supply and demand in general. Integrating ethical and moral values with economic transactions. I am convinced the future of western societies lies in those kinds of ideas. Especially in a globalizing world. See also Charles Leadbeater: http://www.ted.com/talks/charles_leadbeater_on_innovation.html