Global vision, innovative, creative & strategist marketing expert with 15+ years of brand management experience in multiple industries (Tobacco, Alcoholic Beverages, Shoes, Food & Drinks, Health & Personal Care, Fragrances, Telecommunications, Steel, Gambling, Machinery & Tools). Complete knowledge of all aspects of management rooted in my educational background, and my ample work experience, which qualify me to lead the Design & Development of New Business/Products, and/or the International Expansion of a company. Highly qualified to work with top-level management teams, in the design and implementation of business and marketing strategies. Not only bilingual, but bicultural, a results oriented professional with a team spirit and leadership ability.
An idea worth spreading
Core/Strategic Brand Management`s Methodology® is fundamentally based on its profound knowledge of its clients, and the industry in which those clients play. Such knowledge is attained by a cooperative teamwork, and an unbiased analysis of the competitive environment. Once the analytical work has been accomplished, a CORE (Creativity, Opportunities, Rationale & eStrategy) chart is depicted. At Core/SBM we emphasize on the creative part of the process, as opposed to the way most strategic planning is done, in which predominates the analytical part of the whole.
The CORE chart is just a refinement of the original creative ideas through a process that starts out with Creativity, goes through real Opportunities that exist, then goes through a Rationale for operation viability, and finally their implementation in a strategic (Estrategico) plan. Once the final strategy is written, the tactics, tasks and responsibilities are assigned.
I'm passionate about
Brands, Marketing & Strategy
Talk to me about
Business Opportunities, Consulting Jobs, Business Ideas, Branding, Marketing, Strategy
People don't know I'm good at
Thinking out of the box