TED Community » Arjun Adamson

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• +2

  A comment on Talk: Karen Thompson Walker: What fear can teach us

  Jan 3 2013: Lovely talk, what I learned from it was that the search for truth begins with a well tempered imagination.
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  A comment on Talk: How simple ideas lead to scientific discoveries

  Mar 17 2012: Beautiful, thank you for sharing this inspiration Adam!
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  A comment on Conversation: What is great storytelling?

  Oct 11 2011: Interesting perspective. I think that what you're getting at is the audience at the end has the final say on the efficacy of the story. I look at it from the storytellers perspective, and argue that if they are able to convey a story/experience and predict the emotions the audience is experiencing at the end, then they have done an effective job of curating the experience.
  
  When I describe 'storytelling' in this regard, it can mean many things. It's not just a read narrative, its a journey that you are guiding.
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  A reply on Conversation: What is great storytelling?

  Oct 11 2011: Well said Brian. I also agree that it's connecting with the audience, and steering them into a perspective by first relating with where they are. Storytelling is kind of like 'user experience design' with thoughts.

• A comment on Talk: Nathan Myhrvold: Could this laser zap malaria?

  Aug 13 2010: I find the solutions leading up to the laser to be fascinating, and inspiring. The laser however I question. What concerns me with this solution is that it does not address adaptation. After reading "Insights from insects: what bad insects can teach us" by Gilbert Waldbauer, I question whether this invention really is an appropriate solution. An insects short lifespan and reproduction level is its strength. This allows for insects to adapt rapidly to adversity, as they have in the past (insects becoming resistant to pesticides, even farming techniques, etc). What is to stop a mutation in mosquitoes to allow for a different wingbeat? I'm not an entomologist, but I think its entirely plausible for them to adapt to mimic one of the insects we do not wish to kill. I'm all for finding novel ways of solving this problem, but I question this as being viable. Thoughts?
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  A reply on Talk: Rory Sutherland: Sweat the small stuff

  Jun 9 2010: I didn't see your post earlier when I wrote my response, but that was the case I made as well.

• A comment on Talk: Rory Sutherland: Sweat the small stuff

  Jun 9 2010: I believe the last quadrant is Design.
  The train suggestion he poses is trading engineering for experiential design; the airport signage issue is a matter of communication design, the airplane shakers are a novel form of product design. Basically, the experiences and interactions a consumer has with anything are the most tangible connection they have with any service, it is how we experience them.
  
  The title very of this talk, "sweat the small stuff," gives hint to design. I think about Charles Eames' quote about details;
  "The details are not the details. They make the design." -Charles Eames
  
  In short,
  'Design' is how we manage the relationship between companies and consumers.