Loaay means lion in Arabic. It’s an ancient name that goes back to 2000 years or so. Sometimes, I wonder if I was destined to have the lion’s warrior-like characteristics and legacy or its never-ending inactivity or a strange combination of both. Well, let’s see. So far, I’ve been blessed with many things in my life. I have my own business since 1995. I’ve exhibited my art around the world. And I survived cancer.
I’m known for my strategic experience and enthusiastic approach as a marketing consultant and brand strategist. In 1995 I founded knightscapital, a marketing and advertising agency at the time that has evolved to branding and consultancy. In 2006 I fired all the advertising clients and focused on our core business of planning, branding, training and strategic business therapy.
Over the years, I’ve been consulted by many international and local brands to help them succeed in their markets. I’ve been involved with brands like Elizabeth Arden, Wataniya Telecom, JanSport and Eastpak, Boubyan Bank, Volvo Middle East and Kuwait, just to name a few.
My focus for the past few years has been on consultation and training activities that educate newly appointed managers and on guiding executive managers to improve their performance and grow their brands. I’ve trained hundreds of professionals at different levels and I love every minute of it.
In 2009, I founded DMcircle, an local monthly program for businesses to meet, learn and hopefully grow. The purpose is to provide a platform of communication with some guidance and advice for the business community and to inspire them with ideas that can improve their performance.
It was only in 2005 that I started to artistically express myself after surviving cancer. In 2006 I won the KREA gold award for a brand identity I designed for my small digital printmaking business. Some of my prints have been auctioned for charity that was held in Kuwait later that same year. Over the past few years my work was exhibited in the 6th Biennial International Miniature Print Competition 2007 in Connecticut, USA, the Collective Arab Artists Exhibition in Algeria, in ArtSpace Satama, Helsinki, Finland, and at Dar Al Funoon in Kuwait.
Learning, teaching, sharing ideas, giving consultation, painting digitally and giving back in areas I know how are qualities that not only describe in part what I do, but it’s a part of what I am. That’s my story so far. What’s yours?
discovering the possibilities
People have the tendency to talk. They have a brain (two actually) and a tongue, and they feel obliged to use them. Some talk before thinking or with as little thinking as possible (I like to call them Brain Wasters). While others barely say anything because they think too much and are tough on themselves by judging their thoughts harshly (those are the Idea Killers).
When I was in my early twenties I came to learn about the ‘Idea Filter’. It’s in the form of three questions.
(1) Is my idea true or genuine?
(2) Is my idea positive?
(3) Is my idea useful?
If the answer is yes to all three questions, then I get it out of my head. This filter is about 1200 years old and it still works! Unleash your right side of the brain and let the left side keep an eye on it. Everything is gonna be all right!!
Life. Thinking. Art. Design. Learning. Philosophy. Creativity. Giving Back. Surviving Cancer. Small Business. Martial Art. Japanese epic movies. Storytelling.
trying new things I don't know much about and learning along the way.
My memory is getting gradually foggy. I can't remember if it was through browsing iTunes and accidently coming across TED podcasts or if I read about it in one of my magazines and then looked for it on iTunes. Either way, when I found TED, I didn't subscribe right away.
I downloaded a few Talks that I thought had a good brief description or title. It was only when I saw Sir Ken Robinson's Talk that I got fired up about TEDTalks. I'm still going through them and it's a euphoric experience. I feel I'm home!
09:32 Posted: Jan 2010
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19:24 Posted: Jun 2006
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35:28 Posted: Jan 2008
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A reply on Conversation: jails should be more widely known as schools
In order to set the KPIs we need to breakdown the types of crimes according to behavior. Character is influenced by two factors: nature (innate qualities that we are born with) and nurture (the environment we grow up in). Promoting and facilitating change will be relatively more successful among those who committed crimes mainly due to external elements like peer pressure, poor upbringing, and lack of education and vocational skills compared to those who committed crimes because they got a rush from breaking rules, causing pain to others, or simply out pure greed. Therefore, the rehabilitation process and KPIs for those two types of criminals need to be different. Such a deep structure is difficult to design in short conversations, but I guess that's why sharing ideas from everyone works wonders.
A comment on Conversation: jails should be more widely known as schools
We need to take this a step back and look at a preventive approach. What's causing the crimes to take place? And how can we minimize these circumstances from existing? Governments need to focus on the preventive part by offering better opportunities for developing healthy minds from a young age. Prisons need to prepare prisoners on how to get back to society so they can contribute positively to their lives and to the communities. That means their KPIs should be purely on how well they prepared these prisoners for life after prison and the return to prison ratio. Society is also responsible for welcoming the newly rehabilitated fellow citizens so they can feel they have a chance of starting over. We can't punish people twice. If they did the crime and the time then they're back to a clean sheet. Otherwise, it is society that needs reform.
A reply on Conversation: Why did you go to University/College?
When customers don't like a product and they stop buying it the company starts to listen. The power of lowering tuitions is in our hands. A strong movement can change the world. I guess 'Power to the People' didn't come from nowhere.
A comment on Conversation: Why did you go to University/College?
The problem is that I wasn't well prepared for the experience. I didn't have enough time or the developed mindset to figure out my real interests. Yes, having a BA or BS was essential for having a good job back then, but I already started my own business before graduating, so that wasn't major concern. My main concern was actually finding something I'm excited to learn about.
To achieve a true state of one pursing a subject purely for the joy of learning it society needs to accept the fact that monitory success is only one form of success, not the only one. Only then, we will stop filtering degrees according to their employment possibilities. If a person wants to study anthropology and they genuinely learned during their university years, then they already got a good return on their educational investment. Should this person work in a related field? It would be cool if it happened that way, but why can't he or she start the best anthropology blog that was ever made or conduct their own research after finishing their shift at the security company or the coffee shop and publish a book about the findings?
Education, a degree, and a well rounded character are not the same things; they might be interlinked but they are not the same. While I graduated long time ago, I can proudly say that I've never stopped learning and I don't have the intention to stop anytime soon either.
A comment on Conversation: What's your TED habit?
A comment on Talk: Bill Strickland makes change with a slide show