Loaay means lion in Arabic. It’s an ancient name that goes back to 2000 years or so. Sometimes, I wonder if I was destined to have the lion’s warrior-like characteristics and legacy or its never-ending inactivity or a strange combination of both. Well, let’s see. So far, I’ve been blessed with many things in my life. I have my own business since 1995. I’ve exhibited my art around the world. And I survived cancer.
I’m known for my strategic experience and enthusiastic approach as a marketing consultant and brand strategist. In 1995 I founded knightscapital, a marketing and advertising agency at the time that has evolved to branding and consultancy. In 2006 I fired all the advertising clients and focused on our core business of planning, branding, training and strategic business therapy.
Over the years, I’ve been consulted by many international and local brands to help them succeed in their markets. I’ve been involved with brands like Elizabeth Arden, Wataniya Telecom, JanSport and Eastpak, Boubyan Bank, Volvo Middle East and Kuwait, just to name a few.
My focus for the past few years has been on consultation and training activities that educate newly appointed managers and on guiding executive managers to improve their performance and grow their brands. I’ve trained hundreds of professionals at different levels and I love every minute of it.
In 2009, I founded DMcircle, an local monthly program for businesses to meet, learn and hopefully grow. The purpose is to provide a platform of communication with some guidance and advice for the business community and to inspire them with ideas that can improve their performance.
It was only in 2005 that I started to artistically express myself after surviving cancer. In 2006 I won the KREA gold award for a brand identity I designed for my small digital printmaking business. Some of my prints have been auctioned for charity that was held in Kuwait later that same year. Over the past few years my work was exhibited in the 6th Biennial International Miniature Print Competition 2007 in Connecticut, USA, the Collective Arab Artists Exhibition in Algeria, in ArtSpace Satama, Helsinki, Finland, and at Dar Al Funoon in Kuwait.
Learning, teaching, sharing ideas, giving consultation, painting digitally and giving back in areas I know how are qualities that not only describe in part what I do, but it’s a part of what I am. That’s my story so far. What’s yours?
Areas of Expertise
Strategic thinking and planning, Branding & Positioning, Management Consulting, Marketing Communications, Brand Management, Digital art, Corporate Training and Development
An idea worth spreading
People have the tendency to talk. They have a brain (two actually) and a tongue, and they feel obliged to use them. Some talk before thinking or with as little thinking as possible (I like to call them Brain Wasters). While others barely say anything because they think too much and are tough on themselves by judging their thoughts harshly (those are the Idea Killers).
When I was in my early twenties I came to learn about the ‘Speaking Filter’. It’s in the form of three questions.
(1) Is what I'm about to say true or genuine?
(2) Is what I'm about to say positive?
(3) Is what I'm about to say useful?
If the answer is yes to all three questions, then I get it out of my head. This filter is about 1,200 years old and it still works! Unleash your right side of the brain and let the left side keep an eye on it. Everything is gonna be all right!!
I'm passionate about
discovering the possibilities
Talk to me about
Life. Thinking. Art. Design. Learning. Philosophy. Creativity. Giving Back. Surviving Cancer. Small Business. Martial Art. Japanese epic movies. Storytelling.
People don't know I'm good at
trying new things I don't know much about and learning along the way.
My TED story
My memory is getting gradually foggy. I can't remember if it was through browsing iTunes and accidently coming across TED podcasts or if I read about it in one of my magazines and then looked for it on iTunes. Either way, when I found TED, I didn't subscribe right away.
I downloaded a few Talks that I thought had a good brief description or title. It was only when I saw Sir Ken Robinson's Talk that I got fired up about TEDTalks. I'm still going through them and it's a euphoric experience. I feel I'm home!