Melih worked as a strategic planner at various local and international advertising agencies in Istanbul from 1991 to 2005. Then, he worked for three years as a "Business Planning Consultant" at Istanbul office of Millward Brown, where he directly cooperated with incumbent account directors and contributed to strategic insights and creative idea optimizations for the brands such as Unilever, Vodafone, HSBC, Danone, Reckitt Benckiser and Microsoft. For the last five years, his company Content Strategies provides insight-based consulting services to marketers and advertising agencies that are operating in and/or targeting Turkish market.
Areas of Expertise
Market Access, Market & Brand Strategy, Market Research & Competitive Analysis, Start Up Business Mentoring