John Culvenor

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John Culvenor
Posted about 1 year ago
Dumb Ways To Die
Dumb ways to die did not work. It was introduced in late 2012. Here are the near miss statistics from the regulator who says "...2013 saw more near miss incidents than in any of the previous four years." 2011: 121 near misses 2012: 123 (ad introduced last quarter) 2013: 182 (first full year after the award-winning 'dumb ways to die' started) http://wp.me/p23FXR-ic
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John Culvenor
Posted over 1 year ago
Dumb Ways To Die
Correct Dave. The latest statistics are here. http://wp.me/p23FXR-dQ It is still not working. It won't work. It can't work because it is based on victim blaming like many "safety" propaganda messages.
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John Culvenor
Posted about 2 years ago
Driving a car is one of the safer things you can do.
Distance is one form of exposure. It is the common exposure measure in transport and walking is a measure of transport. Time would be an alternative. For the time exposure comparison we need the ratio of the average speed of both methods. I think about 10:1 would be of the right order. Perhaps your trip computer measures average speed since new. Mine shows an average over 30,000 miles of about 25mph. Compared to say 2.5mph for walking - although probably a bit less on stairs - but close enough just for the sake of an order of magnitude estimation we have a ratio of something in the order of 10:1. At that rate stairs are ten times more dangerous than driving a car per hour of use.