Equal parts strategist, publicist, marketer, social entrepreneur, nonprofit leader, and writer, Scott has an insatiable interest in big ideas and the behaviors that drive people, what resonates with them, and how to communicate with them.
He has 20-plus years in various culture-shaping (and sometimes suffocating) worlds — advertising, media, interactive design, photography, technology, television and fashion. Some years ago, catalyzed by 9/11 and an ongoing process of spiritual and social awakening, he broke the trance of an increasingly cynical consumer culture and started applying his corporate-honed skills to social impact.
In his new incarnation, he worked with Josh Baran on the media relations for the 2003 New York visit of the Dalai Lama, handling various press events and nearly 500 foreign and domestic journalists from all forms of media. (He also handled media for subsequent visits of His Holiness.)
He founded Antidote Collective in 2004 and has since worked with a range of groups, people, films and books covering the environment, Localism, social enterprise, religion and spirituality, social justice, healthcare and education — publicity for Phil Donahue’s anti-war film Body of War, PR for healthcare "whistleblower" Wendell Potter and groups like Rainforest Action Network and the Business Alliance for Local Living Economies (BALLE), branding for Rippel Foundation, strategic communications for the Local Economies Project of the New World Foundation, and creative naming development for American Express and global visual rebranding support for Coca-Cola with Ogilvy & Mather’s Brand Integration Group (BIG). He's helped clients on both US coasts and places in between, in Europe, and down under in Australia. (See clients.)
In 2002 Scott spent a week in India with leading environmental and anti-globalization activist (and bona fide heroine) Vandana Shiva, fellow activist and editor Satish Kumar, Ela Gandhi (yes, that Gandhi — his granddaughter), and about a dozen others on a small research farm discussing Gandhi’s approach to nonviolence and personal and community self-sufficiency. It was a profound introduction to what we now call Localism (or Local Living Economies).
In early 2009 he founded a new kind of collaborative space for work and community in Beacon, NY. Partly inspired by the coworking and Localism movements, BEAHIVE adds a civic dimension and is building a community of members with a range of creative and technical talents. He opened a second location in Kingston in November 2009 (since closed), a third in Albany in March 2012, and is considering others to create a small network of community-focused, collaborative hives in the Hudson Valley.
Scott is a co-founder and the board chair of Re>Think Local, a new, affiliated network of the national Business Alliance for Local Living Economies (BALLE), a nonprofit collaborative of locally owned independent businesses, artists, farmers, and nonprofits working to co-create a better Hudson Valley: vibrant, sustainable, locally rooted and human scale, with equal concern for people, planet, and prosperity.
He is a producer of Social Venture Institute / Hudson Valley, a retreat for world-changing social entrepreneurs and innovative nonprofit leaders, and was the driving force behind TEDxLongDock, a day-long event of stimulating and inspiring talks on the impact of arts, culture, the creative economy and entrepreneurship in the Hudson Valley. He's also on the advisory council of Sustainable Hudson Valley and the steering committee of Progressive PR Professionals - PR/PR/PR (a network of 1000-plus communicators).
For many years you could find Scott's name in the masthead of Photo District News (PDN), the award-winning international magazine for photographers and visual creatives.
In his previous life, he was in the New York office of interactive pioneer Red Sky (later folded into Agency.com), where he led the external communications efforts to build awareness of and differentiate the $50 million, eight-office agency. He has managed marketing communications and media outreach at a leading advertising/media trade association, handled client campaigns for a boutique Silicon Alley PR firm, and managed a $14 million retail account at electronic retailer QVC (during media mogul Barry Diller's time there). He sports a degree from the University of Missouri-Columbia.
His personal antidotes are a strong meditation practice and holistic living, which keep him centered and positive and his mind agile and creative (relatively speaking). He lives with his two cats in Beacon, New York, just north of NYC in the verdant Hudson Valley.
Areas of Expertise
Public Relations, Branding & Positioning, Marketing Communications, Writing & Editing, Messaging, Media Relations , Content Development, Publicity, Strategic Communications & Marketing, Collaborative Entrepreneurship
An idea worth spreading
meditation taught in schools.
I'm passionate about
big ideas, the behaviors that drive people, what resonates with them, and how to communicate with them to make a better world possible. creating community. supporting the creative economy. localism.
Talk to me about
being an antidote / meditation / using communications and PR to help shape a more sustainable, healthy and just world / supporting the creative economy / localism + local living economy
My TED story
Nothing I’ve done has been as personally fulfilling as what transpired in Beacon, NY, on June 7, the culmination of months and months of planning and hard, selfless work with a small, dedicated team.
The inaugural TEDxLongDock brought together a diverse group of more than 100 doers, thinkers, facilitators and catalysts interested in making our region a better place to live: entrepreneurs, creatives and artists, economic development professionals, elected officials, community advocates, scholars and funders.
The energy in the filled-to-capacity room was electric. The love was palpable.