Scott is a socially conscious communicator, equal parts publicist, marketer, entrepreneur and writer. He has an insatiable interest in big ideas and the behaviors that drive people, what resonates with them, and how to communicate with them.
He has 15-plus years of experience promoting ideas, products and services in various culture-shaping (and sometimes suffocating) worlds â€” advertising, media, interactive design, photography, technology, television and fashion. Some years ago, he broke the trance of an increasingly cynical consumer culture and started applying his corporate skills to the public good, promoting progressive social issues.
In his new incarnation, he worked with Josh Baran on the media relations for the 2003 New York visit of the Dalai Lama, handling various press events and nearly 500 foreign and domestic journalists from all forms of media. (He later handled media for subsequent visits of His Holiness.) He founded Antidote Collective in 2004 and has since worked with a range of groups, people, films and books covering the environment, religion and spirituality, social justice, health care and education â€” from Phil Donahue to healthcare "whistleblower" Wendell Potter and Rainforest Action Network to the Business Alliance for Local Living Economies. He has helped clients on both US coasts and places in between, in Europe, and down under in Australia.
In early 2009 Scott founded a new kind of collaborative space for work and community in Beacon, NY. Partly inspired by the coworking movement, BEAHIVE adds a civic and Local Living Economy dimension and is building a community of members with a range of creative and technical talents and a desire to improve their professional lives, their personal lives and the community. He opened a second location in Kingston in November 2009, a third in Albany in March 2012, and is considering others to create a small network of community-focused, collaborative hives in the Hudson Valley.
Scott is a founding board member of a new, affiliated network of the national Business Alliance for Local Living Economies (BALLE), which will help create a Hudson Valley economy that is vibrant, sustainable, locally rooted and human-scale with an equal concern for people, planet and profit. He's also on the advisory council of Sustainable Hudson Valley and the steering committee of Progressive PR Professionals - PR/PR/PR (a network of 1000-plus communicators).
He has volunteered with the Taproot Foundation (which provides pro bono services to nonprofits; read a consultant profile of Scott by Taproot), has been on the steering committee of Slow Food Hudson Valley (one of 850 Slow Food chapters worldwide that promotes good, clean and fair food) and a member of the Public Relations Society of America (Association/Nonprofit section) and the Publicity Club of New York (PCNY), the oldest ongoing organization for the PR professional in the country.
For many years you could find Scott's name in the masthead of Photo District News (PDN), the award-winning international magazine for photographers and visual creatives.
In his previous life, he was in the New York office of interactive pioneer Red Sky (later folded into Agency.com), where he led the external communications efforts to build awareness of and differentiate the $50 million, eight-office agency. He has managed marketing communications and media outreach at a leading advertising/media trade association, handled client campaigns for a boutique Silicon Alley PR firm, and managed a $14 million retail account at electronic retailer QVC (during media mogul Barry Diller's time there). He sports a degree from the University of Missouri-Columbia.
His personal antidotes are a strong meditation practice and holistic living, which keep him centered and positive and his mind agile and creative (relatively speaking). He lives with his two cats in Beacon, New York, just north of NYC in the verdant Hudson Valley.
Areas of Expertise
Strategic Communications & Marketing, Messaging, Branding & Positioning, Public Relations, Publicity, Content Development, Writing & Editing, Marketing Communications, Media Relations , Collaborative Entrepreneurship
An idea worth spreading
meditation taught in schools.
I'm passionate about
big ideas, the behaviors that drive people, what resonates with them, and how to communicate with them to make a better world possible. creating community. supporting the creative economy. localism.
Talk to me about
being an antidote / meditation / using communications and PR to help shape a more sustainable, healthy and just world / supporting the creative economy / localism + local living economy