Mike is the resident sales, marketing, and social networking expert at Sandler Training in Kansas City, where he is an Associate and Certified Sandler Trainer. He has managed marketing campaigns for several international franchises such as Jiffy Lube, Andy OnCall, AWRS, and Cumulus Media Partners. He executed thousands of radio promotions, designed over 200 websites, and executed over 100 social media and Internet marketing campaigns. As Steve Montague's oldest son, Mike took his first Sandler Training course over 15 years ago and has been continuing his education ever since. He received his Bachelor's Degree from Park University, Magna Cum Laude, in Communication Theory and Human Relations. Since then, Mike has worked as the Promotions & Website Coordinator for 6 Kansas City radio stations and the Chiefs Radio Network. Most recently, he was the Internet Marketing Director for Ad Trends Advertising in Blue Springs.Oh, and of course he is better known as "Romeo" from his radio and live entertainment days. He was on-air talent at Mix 93.3 and 105.1 Jack FM for 5 years, and performed over 2,000 live shows at corporate events, bars, and weddings around Kansas City. If you need a professional speaker for any event, he is your man.
Learning, continuous improvement, interpersonal communications, networking, sales, marketing and using the internet to become a better communicator instead of worse...
THERE SEEMS TO BE A PANDEMIC MISUNDERSTANDING ABOUT WHAT "SALES" OR "MARKETING" ACTUALLY IS AND WHAT EACH IS NOT. It is critical that you understand the difference between the two and how they work together to bring in significantly more business for your organization. It is one of my business pet-peeves. I hear people use the wrong term constantly when referring to how they want to encourage more business. Even marketing and sales gurus mix up this two terms or use them interchangeably. Marketing often dismisses sales people as pushy used car salesman, and sales people dismiss marketing the feel good junk that spends money instead of bringing it in. Both think they can do that the other department does, but they have the magic sauce that can't be recreated or replaced. In reality, both departments are extremely critical to success, and I believe businesses should be focused on "Sales and Marketing," not sales OR marketing.
Anything sales, marketing or web related. I also worked in radio, and love a good war story or music recommendation. I am looking for speaking, writing or training opportunities in the KC area.
People either know me as the computer nerd or a radio personality. People don't know that I am good at switching between the two, and I'm happy on stage in front of thousands or alone on my computer.
I have not been to a TED event yet, but my favorite technology story is when my mom won an Apple IIC computer in a radio contest before most of my neighborhood and the world had a home PC. I believe that single event changed my life's direction forever, and has probably make me hundreds of thousand of more dollars in the 25 years since.
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