Terrill Bennett Posted over 1 year ago How might we use social networks to facilitate a short-term boycott on a company or product that creates positive community pressures? Bob: my last name is Bennett, not Pareto. I'm going out on a limb, and say "Yes" - IF you (and your cohorts) are a part of the 20% who make-up the 80% of the sites activity (e.g. articles written, comments made, etc). If you and your cohorts are part of the 80% who don't make-up the lions share of the sites activity, then you probably won't be noticed.