Affan Abid Posted over 1 year ago Benchmarking enterprises on social media influence Hi Minahil, Thank you for your appreciation. In regards to your query, this tool will not only be an effective medium for communication between Company X and its clients, moreover it will be a global benchmark of how companies effectively invest in social media efforts to efficiently increase their outcomes. This tool will give a clear overview of strengths and areas of improvement that can be linked to measurable targets, ttransparency in what clients are paying Company X for, communication tool to stakeholders. Thus, understanding how their company’s social media presence relates to competitors allows clients to identify competitive advantages. Hope this answers your question. Thanks again for the much appreciated feedback.