I am writer, creative strategist and a brand consultant who has conceived communications for some of the world's largest companies, as well as some you'd need a séance to find.
Over the years, I realized that I offered my clients something more, something infinitely rarer than the choice between brains and brawn, hip or hop. I brought them wit, intelligence and integrity. It seems that the ability to distinguish between minotaurs and centaurs, “American Beauty” and “La Dolce Vita,” Paul Manship and Giacommetti, and Damien Hirst, has allowed me to help clients avoid tempting but ultimately irrelevant work.
Finally, having worked with blue chips and start-ups, millionaires and bankrupts, lawyers and wise guys, boxing promoters and modern dancers, engineers and movie producers, bureaucrats and entrepreneurs I’ve learned that everything good is back-breakingly hard to do, and rarely suitable to use a second time.
In sum, familiarity with ideas that span more than a decade, acquaintance with both morgues and patisseries, and having known the pleasures of both the whorehouse and Riverhouse, I have acquired something of value for my clients. Namely, that there is only one measure of my work: does it advance a client’s business ends.