Lakshmi Narayan Posted 11 months ago Celebrity Activism: Who ultimately benefits, the celebrity or the cause? I'm not sure I'll be using that example in depth but honestly I don't think Naomi Campbell cares about her reputation much as she seems to do 'bad' things all the time, but is still a successful albeit ageing model. She has a good publicist, even with the blood diamond issue at the Hague, she was in the papers for that time and now everyone seems to have forgotten about it. PETA is an organisation that doesn't choose it's celebrity affiliation carefully as they realised early on that a celebrity in their ad campaign would make a huge statement and they've carried on with that PR/Advertising model. If it ain't broke, don't fix it, that's their motto!