Sandra S. Liu is currently Professor and Director of Graduate Studies of Department of Consumer Science and Director of Center for Global Urban Sustainability in College of Health and Human Sciences of Purdue University. After attaining her Ph.D. in Higher Education Policy from University of London, Sandra continued her training of planning and managing EMBA programs at the Kellogg Graduate School of Management, Northwestern University. She also has a MBA from Pepperdine University, MS in both Preventive Medicine and Pharmacology from the Ohio State University, and a Bachelorâ€™s Degree in Pharmacy from Taipei Medical College (Taiwan). Dr. Liu has been an author of many books, including two that were written with Philip Kotler, the master of marketing, and their Chinese version were published in China. Her current research focuses on the strategic marketing issues in customer contact activities in an e-environment. Her current endeavor is to examine these issues in the health and wellness context: 1) Strategic leadership of top echelons of organizations in leading and managing transformation of healthcare; 2) uniform platform building across health and social services providers for effective enrollment of uninsured populations into Medicaid; and 3) consumer/patient connectedness through the technology of social media and iCloud.
Dr. Liu was elected Fellow of Hong Kong Institute of Marketing, one of the founding members of World Marketing Association, together with American Marketing Association, European Marketing Association, and Latin American Marketing Confederation. Prior to becoming an academic in 1990, Dr. Liu had extensive experiences in the pharmaceutical industry in the capacities of research and development, clinical research, and sales and marketing. The geographical areas under her auspices included the national US market and a number of Asian countries/territories, including Korea, China, Taiwan, Hong Kong, the Philippines, Singapore, Malaysia, Thailand, and Indonesia. Dr. Liu has since been active in conducting consultancy and executive training programs in Asia, Europe, and the US, such as 3M (Hong Kong), China Hospital Association and Bayer Healthcare (China), Wishard Health Services (US), Ascension Health (US), St. Catherine Hospital (US), and MDwise (US).
Business modeling for sustainable programs and operations in healthcare sector; strategic marketing planning and execution; strategic innovation and leadership; social entrepreneurship
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