Mar 13 2013: Must depend where you live. In my neighborhood, going door-to-door during the day would not yield much since most people are working, or sleeping because they work at night. And also there are neighborhoods that are not conducive to walking. In my in-laws neighborhood, many of the streets don't have sidewalks. And of course if you live in a rural area, the homes could be widespread. I might get a kid selling candy for school, but I have never had a registered 501(c)(3) charity knock on my door.
Do you give to each and every charity that knocks on your door? And do you still do due diligence to see if the local arthritis chapter does indeed make good use of your collection.
But you know somtimes local station donate local air time to charities, or give a reduced rate. One billboard company will put up a billboard for a nonprofit if it has no commercial customer for it. There are ways to be more efficient and creative, but even those that seem simple do have some kind of cost. Maybe minimal, but not free.
Mar 13 2013: Concerning free publicity: Someone has to organize a flash mob, get the word out, figure out what's going to happen, get permission at the location you're going to have it. So you are still paying for this.
Door to door knocking: Again, someone has to recruit volunteers for this, train the volunteers, provide them with the materials they need, organize the day so the volunteers know what routes to take and doors to knock on, probably want to supply volunteers with t-shirts and some kind of credentials so the homeowners realize this is a legit thing. You're probably going to have to provide snacks and drinks as well, or put in the time to get sponsors to do it. Are you just sending volunteers out willy-nilly or have you got a targeted area? I don't know about you, but I don't have many charities knocking on my door.
Mar 13 2013: I clicked your link and didn't see your results. Did some investigation.
You have Goodwill CEO down as $2.5M. I looked on their 990 on Guidestar and the CEO of Goodwill International makes approximately $750K. They bring in $54.4M in revenues. That's about 1.4% of the revenues. Goodwill International has a 5 star rating on Guidestar. $51M of their revenues go to program services, which means a little under 94% of their revenue goes to their program services.
I think you have to do a bit of research before disparaging a nonprofit like you have. Not sure what perks you think CEOs of nonprofits get. Vacation? Health insurance? Christmas off? You thnk it's so bad that a CEO of a national nonprofit gets 8 weeks of paid vacation? I wonder how much of it that person really takes. Much like CEOs of other companies, CEOs of nonprofits put in long hour, as do a lot of employees of these nonprofits. I work at a nonprofit. Most employees are not clock watchers. Most eat lunch at their desk.
If you want to know a nonprofits financials, check out Guidestar. The information is there.
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A comment on Conversation: Doing the math
Do you give to each and every charity that knocks on your door? And do you still do due diligence to see if the local arthritis chapter does indeed make good use of your collection.
But you know somtimes local station donate local air time to charities, or give a reduced rate. One billboard company will put up a billboard for a nonprofit if it has no commercial customer for it. There are ways to be more efficient and creative, but even those that seem simple do have some kind of cost. Maybe minimal, but not free.
A reply on Conversation: Doing the math
Door to door knocking: Again, someone has to recruit volunteers for this, train the volunteers, provide them with the materials they need, organize the day so the volunteers know what routes to take and doors to knock on, probably want to supply volunteers with t-shirts and some kind of credentials so the homeowners realize this is a legit thing. You're probably going to have to provide snacks and drinks as well, or put in the time to get sponsors to do it. Are you just sending volunteers out willy-nilly or have you got a targeted area? I don't know about you, but I don't have many charities knocking on my door.
A reply on Talk: Dan Pallotta: The way we think about charity is dead wrong
You have Goodwill CEO down as $2.5M. I looked on their 990 on Guidestar and the CEO of Goodwill International makes approximately $750K. They bring in $54.4M in revenues. That's about 1.4% of the revenues. Goodwill International has a 5 star rating on Guidestar. $51M of their revenues go to program services, which means a little under 94% of their revenue goes to their program services.
I think you have to do a bit of research before disparaging a nonprofit like you have. Not sure what perks you think CEOs of nonprofits get. Vacation? Health insurance? Christmas off? You thnk it's so bad that a CEO of a national nonprofit gets 8 weeks of paid vacation? I wonder how much of it that person really takes. Much like CEOs of other companies, CEOs of nonprofits put in long hour, as do a lot of employees of these nonprofits. I work at a nonprofit. Most employees are not clock watchers. Most eat lunch at their desk.
If you want to know a nonprofits financials, check out Guidestar. The information is there.