We believe that critical thinking and questioning are essential for businesses to stay relevant and be successful. Our goal is to show how questions lead to business success, and demonstrate how people can influence the business world by questioning accepted ideas and practices.
In business, questions can be more important than answers. In a business, asking questions should be an ongoing activity. We are constantly being bombarded by information and information can quickly become meaningless if it cannot be sorted, screened, deleted, and finally evaluated for its efficacy. An effective method for examining received information begins with questions – questions from all areas of a business – and probably ends with more questions. The questions a business considers worth asking can speak volumes about business priorities and can often times lead to unexpected yet valuable answers.
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