George Stiller

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Comments & conversations

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George Stiller
Posted 11 months ago
Margaret Gould Stewart: How giant websites design for you (and a billion others, too)
As a retired marketing communications professional, graphic designer, web site interface designer, and creator of the web site MyReadingMapped that is viewed in over 190 countries. I find Margret's evaluation of the effectiveness of the facebook's "like" button overstated. Or at least misrepresented. Rather than say facebook's "like" button was applied billions of times as a favorable rating system, one has to look at how it was applied. Certainly some of that was a favorable rating on something. However, other applications of the "like" button, that she did not mention, were required to access information or win prizes. For example, WESH2 News in Orlando uses it as part of a promotion to obtain an opportunity to win free tickets to a Blake Shelton concert. News opinion shows like Al Sharpton's require you to "like" them on facebook to access the show's chat room. Neither of these applications of the "like" button have anything to do with a favorable rating of the original content. Also, many online content providers like HuffingtonPost require it's readers to use their facebook ID in order to comment or reply. I use to have a HuffingtonPost ID that I lost when their new policy to rid them of online bullies enables only facebook IDs to comment. Which means I have to have a facebook account even if I do not want one. Even "liking" a comment on the HuffingtonPost requires logging in on facebook. So why can't I use my Google or Twitter ID like on other content sites? So is Marget really responding to the needs of her end-users, or is facebook and it's advertisers manipulating users use of the internet for their own benefit through shady applications of the "like" button? Keep in mind that the "like" button stats are used to rate web site and other media ratings which influences their monetary value.
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George Stiller
Posted about 1 year ago
Allan Adams: The discovery that could rewrite physics
I do understand what Sagan had written, both from the understanding of experts and us uneducated in the higher levels of science. You prefer that it be that of the expert. But he also was saying that there are too many differences of opinion, too many unresolvable conflicts, and that most, if not all, cannot be proven; but scientists do the best it can with what they have to work with, and we, the general public, must (putting religious aspects aside) do the best we can to to accept or reject the unproven logic of it. According to Wikipedia, "In practice, modern astronomical research often involves a substantial amount of work in the realm(s) of theoretical and/or observational physics. Highly elusive areas of study for astrophysicists, which are of immense interest to the public, include their attempts to determine: the properties of dark matter, dark energy, and black holes; whether or not time travel is possible, wormholes can form, or the multiverse exists; and the origin and ultimate fate of the universe.[5] Topics also studied by theoretical astrophysicists include: solar system formation and evolution; stellar dynamics and evolution; galaxy formation and evolution; magnetohydrodynamics; large-scale structure of matter in the universe; origin of cosmic rays; general relativity and physical cosmology, including string cosmology and astroparticle physics." As a graphic designer who does digital retouching involving pixels, and marketing communications manager of a computerized solar shading system that relates to the solar sciences, I find it hard to understand how scientists can determine these theories from only a few pixels that represent a wide field of space, in less than one degree, at a distance that is so huge.
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George Stiller
Posted about 1 year ago
Allan Adams: The discovery that could rewrite physics
You are right, I don't know any astrophysics. But the information relayed by those claiming that they do is constantly changing and unproved. As Carl Sagan once wrote, "Our memories are fallible; even scientific truth is merely an approximation; and we are ignorant about nearly all of the Universe. Nevertheless, a life may depend on our testimony. To swear to tell the truth, the whole truth, and nothing but the truth to the limit of our abilities is a fair request. Without the qualifying phrase, though, it's simply out of touch. But such a qualification, however consonant with human reality, is unacceptable to any legal system. If everyone tells the truth only to a degree determined by individual judgment, then incriminating or awkward facts might be withheld, events shaded, culpability hidden, responsibility evaded, and justice denied. So the law strives for an impossible standard of accuracy, and we do the best we can."
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George Stiller
Posted over 1 year ago
Allan Adams: The discovery that could rewrite physics
This multiuniverse concept is something I have considered for some time. Logic should tell us that if things within us, and all other things, get continuously smaller, and things within these beings within us get even smaller; why wouldn't it work the other way around. Systems within systems of ever larger bodies. And that we, like the cells within us, are cells within a larger body. Is the vacuum of space really a vacuum, or is it an unknown substance within a container that keeps the universe's content separate within a larger body? Do the black wholes connect the various multiuniverses together into some kind of larger network? It seems to me that this Big Bang theory could be the transfer of material from one networked body to another via one of these black wholes.
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George Stiller
Posted over 1 year ago
Does the team sports model help in building the technical workforce we need for the future?
Google the number of rape cases involving sports team members, college hazing cases, NFL players involved in violence off the field. When my son played high school soccer, I watched an opponent attempt to intentionally brake my son's leg. One of the things team sports teaches is to win at all costs. That lesson then plays out in the business world in cheating customers, selling risky investments to their clients when the company bet against its own product, it means indebting your client beyond what they can afford in order to get that big bonus. It means trapping the investors in a long-term contract that over time will result in huge losses in order to reap short-term profits and that big bonus while putting investors and employee jobs at risk. It also means creating drugs that have counter indications that have greater risks than the health problem they were designed to solve. It results in rewarding NFL player to do bodily harm an opponent and in domestic violence. It creates a camaraderie perception that they are better than the rest of us and that the rules don't apply to them. While the above does not apply to all who are involved in sports, business seeks out these individuals because they follow the game plan to win at all costs.
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George Stiller
Posted over 1 year ago
How best might educators and business leaders work together to help students become clear, effective communicators?
As a successful, now retired, marketing communications manager I discovered when learning the automated and computerized shade control business, that empathizing with my audience enabled me to triple sales in only five years. As for Clinton and Reagan. Clinton empathized with the needs and desires of those who sought affordable health care. Reagan empathized with the desires of those who wanted less government intervention when he made his welfare queen speech. Rush Limbaugh empathizes with the desires of his extremist radio audience each time he goes into an outrage. Churchill's return to government was though his experience as Minister of Munitions, Secretary of State for War, and Secretary of State for Air. Thus, when war arrived, his rough "didn't give a damn" attitude empathized with the needs and wants of a nation at war. A nation that needed to make many sacrifices and needed a rough leader to get them through a crisis. What you don't say is what you are so effective at communicating. Since you made an issue of your autism, I assume that autism as a subject is why your are such an effective speaker. Your audience I assume is comprised of parents like me who have children with a language impairment who seek an understanding of the issue. Thus, if autism is your specialty, then you are empathizing with the needs and desires of your audience. My son has a language impairment, both speech and written, yet he learned from me to use empathy to communicate with his customer.
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George Stiller
Posted over 1 year ago
Art and Context: Can art be found everywhere?
The difference is the expectations of the audience and the task at hand. In a subway tunnel people have an agenda to go somewhere and do things other than what was presented by the performer. The agenda of the audience takes priority over the performance. When the performance is done in an environment in which the audience has committed their time, their participation is higher. On the other hand, how can the performer truly say that the music was totally unappreciated just because people had other priorities and could not remain to see all the performance. Also, the music hall performance is a segmented group of people who are responsive to that style of music, while a performance in a subway tunnel involves a mixed audience, some of whom have no appreciation for the style of music performed.
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George Stiller
Posted over 1 year ago
How best might educators and business leaders work together to help students become clear, effective communicators?
I believe the answer lies in the inability to empathize with the needs, wants and desires of the audience they communicate with. Understanding the subject and audience is key to communicating with the reader. Instead of writing about what they know, acquired or were told to communicate, students need to learn to create a positive experience that reflects the needs, wants, desires, or learning of their audience. To make their writing something more than just a story that informs. Involve your audience in the discussion, make them part of the article, show your compassion and passion for the subject and compel your audience to act.