George Stiller Posted 12 months ago Margaret Gould Stewart: How giant websites design for you (and a billion others, too) As a retired marketing communications professional, graphic designer, web site interface designer, and creator of the web site MyReadingMapped that is viewed in over 190 countries. I find Margret's evaluation of the effectiveness of the facebook's "like" button overstated. Or at least misrepresented. Rather than say facebook's "like" button was applied billions of times as a favorable rating system, one has to look at how it was applied. Certainly some of that was a favorable rating on something. However, other applications of the "like" button, that she did not mention, were required to access information or win prizes. For example, WESH2 News in Orlando uses it as part of a promotion to obtain an opportunity to win free tickets to a Blake Shelton concert. News opinion shows like Al Sharpton's require you to "like" them on facebook to access the show's chat room. Neither of these applications of the "like" button have anything to do with a favorable rating of the original content. Also, many online content providers like HuffingtonPost require it's readers to use their facebook ID in order to comment or reply. I use to have a HuffingtonPost ID that I lost when their new policy to rid them of online bullies enables only facebook IDs to comment. Which means I have to have a facebook account even if I do not want one. Even "liking" a comment on the HuffingtonPost requires logging in on facebook. So why can't I use my Google or Twitter ID like on other content sites? So is Marget really responding to the needs of her end-users, or is facebook and it's advertisers manipulating users use of the internet for their own benefit through shady applications of the "like" button? Keep in mind that the "like" button stats are used to rate web site and other media ratings which influences their monetary value.