TED Community » Diana Ascher

About Me

Doctoral Student in Information Studies
UCLA
2012 – Present

CEO
Artemis Editing
2009 – Present
Artemis Editing leverages the broad experience and depth of knowledge of a network of seasoned professionals to provide writing, editing, proofreading, indexing and graphic design services to several markets. The firm also partners with companies that outsource their communications and marketing functions.

VP, Content & Analysis
Industry Intelligence Inc.
2010 – 2012
Responsible for the creation and implementation of strategy and services to support corporate growth. Areas of responsibility include generation and maintenance of news, data, analysis, opinion, commentary and multimedia content for the Industry Intelligence information system; serving as liaison between the Information Department and Sales, IT and the CEO; designing and rolling out external marketing campaigns; creating and implementing vehicles for internal communication; establishing and developing social media outreach programs to bring the customer to us through a self-service model. This role drives solutions that provide efficient, scalable and high-quality processes and innovative content, resulting in a best-in-class customer experience.

Writer
Capital Group/American Funds
2006-2009
Wrote retirement planning materials for business customer, investor and individual retirement planning teams. Developed, wrote and edited a variety of articles and marketing pieces on a range of investment and financial planning topics. Created a broad array of materials including brochures, thought pieces, white papers, presentations, e-mail communications, letters, investment commentaries, website content, webinars, video/audio scripts, talking points, fact sheets and position papers. Cultivated in-depth expertise of the firm's philosophy and process, investment counselor needs and industry trends to create effective marketing materials.

Associate Producer
Concorde New Horizons
2003 – 2003
Managed pre-production, production, and post-production work on feature and independent films. Assisted in the organization and interpretation of legal documents. Functioned as liaison between actors, directors, and producers while overseeing coverage and accurate portrayal of scripts for film and television.

Managing Editor
Bloomberg
1997 – 2002
Edited a business magazine with circulation of more than 1 million. Introduced process improvements for creation and distribution of the magazine. Responsibilities included generating story ideas, coordinating freelance writers, editing copy for content and style, consulting on magazine design and layout, maintaining relationships with clients, writing feature stories, conducting interviews and forging ongoing relationships with industry experts and business leaders, copy editing, fact checking, and coordinating magazine content distribution on the Internet among cross-functional global groups. Generated new business and launched new magazines, developing a core knowledge base in angel investing and venture capital.

Manager, Distance Learning
Fuqua School of Business, Duke University
1994 – 1997
Designed and maintained websites for marketing and distance learning. Coordinated and facilitated computer business simulations. Implemented Internet technology to accommodate 70% program expansion.