Aaron Pantoja Posted over 1 year ago How do human needs affect digital innovation? I agree that human needs are the driving force behind innovations in digital space. I find myself thinking of ways to solve situations with digital mediums that take a while. An example of this would be standing behind someone at the grocery store who has 30 coupons that they need scanned to receive their discounts. In this day and age there is no reason why this is still being done manually. It benefits everybody if coupons can be redeemed digitally. This of course is still being modified by companies such as Groupon and Deal Chicken. I'm confident that we will be there eventually.