Paulo C. Mauro, is one of the pioneers of the franchising in South América. Started in 1987 through his franchise consulting company and has developed more than 300 sucessful franchise systems in Brazil.
GLOBAL FRANCHISE is also the leading companies in the franchise internalization to Brazil, and is responsible to bring to this country more than 40 companies like ARBY’S, MAIL BOXES ETC…,POSTNET, FAST FRAME, JANI-KING, PRECISION TUNE, QUIZNOS, JACADI, KID’S CLUB, FUTURE KIDS, HOOTERS, SALAD CREATIONS, AMERICAN LEAK DETECTION, FIVE STAR PAINTING, TICKET.COM, BANCO DE CORDON UMBILICAL and several others.
In the last five years GLOBAL FRANCHISE NET has started a new movement to export Brazilian Franchises worldwide and we got several success with companies like NOBEL, SAPATARIA DO FUTURO, EMAGRECENTRO, HABIB´S and WIZARD.
GLOBAL FRANCHISE participate in several missions, franchise shows and did seminars in Chile, Peru, Ecuador, Colombia, Argentina, Mexico, USA, Portugal, Spain, Dubai, France, China, Russia, India, Uruguay and Panama.
Paulo C. Mauro has published the books, “The Franchisor’s Guide” in Brazil (5th edition in 2012), “The Franchisee´s Guide” also in Brazil (2st edition in 2012) and “Be your Own Boss Through Franchising” in Argentina (1996).
Paulo has developed personally several business, most of them huge success in the franchise business, like Sapataria do Futuro, Costura do Futuro, Lavanderia do Futuro and Chicken In.
Engineer graduated by the University of São Paulo , and MBA by the school of administration Fundação Getúlio Vargas, Paulo had worked as a director of the Brazilian Franchise Association-ABF for 4 years and has be responsible to launch the ABF Convention in its 2001. As the International Director of the Brazilian Franchise Association-ABF, signed in 2004 the agreement with the Government Export Agency – APEX to bring Brazilian Franchises to other countries.
He was also the president of the Brazilian Franchise Council of the Franchise Chamber of the Brazilian Government and helped to prepare the new franchise law project now in Congress to be voted.
Paulo was honored with the title “Entrepreneurs of the Year” in 2004, introduced in Brazil by Endeavor, with more 9 entrepreneurs in the whole country.
Areas of Expertise
Franchising and licensing, Marketing, Channel of Distribution, Strategic Planning, New Business & New Market Development