TED Community » Sarah Appel

Recovering human. Aspiring Cyborg.
The universe is an epopoeia, and my life is my own.

A world where every member in the audience is part of the show.

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A comment on Conversation: The power of a brand to turn us into puppets.

Nov 3 2012: Perhaps, the most powerful forms of tyranny are those that become so normal and harmless to us, that it becomes an unnoticed necessity. When industry and media feed us our options, how free are we? How much do we need them? Only as much as they need us. Brands seem to create made-up, and wide-spread expectations of character, and lifestyle. I'm not being anti-industry or media here, they can be wonderful tools! I'm just asking this: How much of who we are (what we do, how we dress, what we dream for) is who we would be in a world without brands?

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