Brad Henson is a business professional with roots in both Information Systems and Politic Messaging. As AccessPoint Group's Managing Director, he is responsible for business development, project management and client retention for all of our office locations.
Collaborating with you to better define what your brand stands for. Integrating emerging technology to help you reach your clients and voters.
The way people interact with brands has profoundly changed over the last decade. The rise of hyper-connected consumers, enabled by new technologies, has shifted the power balance. Your customers have gained the upper hand, with ready access to competitive research, user comments, and pricing. It is a radically transparent world where the customer is in control. In this customer-controlled world, how can you drive demand for your products and services - your brand? We believe what’s most important is crafting authentic stories. That means real stories, that resonate with consumer. Stories that help them identify with the true character of the brand. Stories that are based on a core truth and that stand the test of time. Deliver all of that in a way that is believable by your customers, deliverable by you, sustainable over time, and leverage-able against your competition and you end up with a brand that will thrive and grow a healthy bottom line. Getting you recognized. It's what you want. It's what we do.
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