TED Community » Matthew Smith

About Me

I'm a designer and entrepreneur. Creative Director and advisor for top tier startups like Zaarly, and Relay Foods. Co-Founder of The Iron Yard accelerator/CoWork space in Greenville, SC.

Location:
United States, Greenville, SC
Current organization:
Relay Foods
Past organizations:
Zaarly, The Iron Yard, CoWork Greenville
Gender:
Male
Areas of expertise:
Design, Interface design, User Experience Design, Mobile Interface Design
I am:
Designer, Entrepreneur, Idea generator, Inventor, Startup
My website links:
Matthew Smith, Dribbble
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  • A comment on Conversation: How can you make online grocery shopping more attractive? - is 3D technology an option?

    Sep 20 2012: @patrick, we're actually in the process of an entire redesign and rebranding, which is why I came on board. As far the trust factor, we're working on that now. Its not really the farmers who pick the food for the customer, but the Relay staff who pick the food from the farmers or from grocery stores and other vendors and then deliver it or present it at pickup for the customer. Trust is a hard one and we're working on it, but I don't think technology solves this problem.

    In fact I think trust might actually be more related to expectations rather than just trust, but it doesn't replace it.

  • A comment on Conversation: How can you make online grocery shopping more attractive? - is 3D technology an option?

    Sep 16 2012: I agree with @erudite explorer. 3D doesn't solve the problem that we want to feel, knock, smell our produce. Or we want to work with people we trust to take care of that for us. Its an expectations issue. If produce were super consistent like a McDonalds hamburger we could use 3D technology to help encourage people to purchase it, but then no one would want it, because... well, it had become a McDonald's cheeseburger instead of the organic living thing it was meant to be.

    Groceries on the whole are different than produce. I think we (Relay Foods http://relayfoods.com, on the East Coast) are handling this better than others at the moment, but there is SO much to learn all around. It's a bridge that has to be crossed, and won't be for everyone, but we've already found that the convenience of getting locally grown, healthy food, alongside your everyday groceries collected and delivered to you is something people are really excited about.

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