Since 1995 I have been deeply immersed in learning and teaching others technology, digital media and marketing. I've worked with large corporations as well as colleges, SME's and Solo Entrepreneurs alike. I specialize in the online arena's but I am not exclusive to them.On the flip side of all this, as I continue grow, I recognize the incredible strength and value in my own self awareness. It prompts me to pay more attention to what my WHY is in business. It also keeps me mindful of how that reflects in my business as well as those I choose to work with. I am a visionary there is no doubt about this, but in mapping out the big picture, I am also keeping everyone grounded. Thats what many businesses come to me for (even if they don't quite realize it at first). I invite you to learn more at http://www.CijayeDePradine.com
Making a difference, doing things that matter. FEELING everything I do.
I do not believe that you can succeed if you do not overcome your fears, embrace challenge or accept that change is a requirement of growth. I also do not believe you can succeed unless you understand that every reality you see in your life is because of a choice you made. If you are not there yet - you should consider your options in getting there (ie: www.ftrnation.com) because every large fear or challenge is "a stepping stone to the greatness your life deserves". Only when you agree with this - will success poor over you.
Running a Self Aware Business and/or Making a Difference.
Making online marketing - HONEST and ETHICAL! Seeing what you don't in your business.
I do not have a TED story yet that I know of - but I am a go getter and will definitely create one. I like it here!
20:38 Posted: Mar 2012
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TEDCred score: +1.10 TEDCred reflects your contribution to the TED community.
A comment on Talk: Kid President: I think we all need a pep talk
A reply on Talk: Andy Puddicombe: All it takes is 10 mindful minutes
A comment on Talk: Andy Puddicombe: All it takes is 10 mindful minutes
A reply on Conversation: Should we teach our kids about how advertisement (public relationships, marketing) works?
Long story short though - your overall concept of educating youth at a SCHOOL level about how this all works and how they can protect ourselves is very smart and in many ways (I believe) quite necessary.
P.S. I understand your points about the time drains involved with due diligence, but because I am often one that helps business recover from seriously bad decisions that resulted from NOT doing due diligence, I see that time as quite important (at least for larger investments)
A comment on Conversation: Why do we NOT invest effectively in the poor and marginalized so they can participate in the global economy?
A comment on Conversation: Should we teach our kids about how advertisement (public relationships, marketing) works?
That said, we are ALL consumers. Even Marketers are. We still need to buy things and we typically buy what we need or what we want. If we want something we don't need - is that the marketers fault OR is it our issue for being weak?
So the education required here (for adults and children alike) is not just about how marketing really works - it's about due diligence and self control (among a few other fundamental but complex forms of logic)!
We will always need to buy things. That won't ever go away. So of COURSE marketing is going to live on forever. But we (as consumers) do need to assess what we are exposed to better and we need to check in with ourselves about whether its RIGHT for us or not.
We are (as a global community) in a world of debt. Why - because we buy more than we need and we need more than we can afford. AND we have very little education on HOW to change this.
Is that REALLY the fault of marketing?
P.S. I do take issue with some of the comments below. Saying that all marketers are liars, scammers, profiteers etc. is very accusatory. Even if few and far between, there are actually some marketers on the planet that do what they do because they believe in the companies they do it for AND actually care about those who would likely buy their products.
P.P.S. An ethical marketer see's marketing as NOT a way to scam people out of their money for a crappy product but a way to educate consumers better so that they can make informed decisions.
A comment on Conversation: Why do we NOT invest effectively in the poor and marginalized so they can participate in the global economy?
An example that comes to mind for me about how innovation and time/dedication HAS provided a great solution for the poor and marginalized - is a non-profit called Quest. There is a lot more to the organization than I will explain here but basically, through grants, corporate sponsorships, food donations from local restaurants and grocers and community crowd funding they have purchased a warehouse, turned it into a "healthy" grocery store - that is only accessible by invitation only (to the poor and marginalized). The shelves are stocked with all sorts of healthy foods, diet specific foods and better options than lets say a food bank (even though they work WITH the food banks).
Anyhow they require all "shoppers" to participate in the operation somehow in order to earn grocery credits. Some might stock shelves, some might clean, some might do cash, bag or greet others. In turn they can shop the warehouse for their own foods and improve their lives. No cash is exchanged with these individuals, but skills development and work ethics DOES result in higher moral --- and for some the desire to do more with their lives. My understanding is that some of their shoppers have since gotten jobs - well paid ones and STILL come back to volunteer at Quest. It's life changing. And only one example. But effective.
A comment on Talk: Brené Brown: Listening to shame
A comment on Talk: Brené Brown: The power of vulnerability
A reply on Talk: Brené Brown: The power of vulnerability