U.S. born and Mexico bred, Carl J. Kravetz is a multi-faceted entrepreneur with twenty five years experience in the U.S. Hispanic market. He is Co-Chair and CEO of Vida y Salud Media Group Inc., a Los Angeles-based web and print publisher that also develops health content and products for the worldwide Spanish-speaking market. He is a partner in The Living English Company, LLC, which is dedicated to engaging adults in learning through entertainment. He formerly owned Hispanic advertising agency cruz/kravetz:IDEAS, which he founded in 1991. Under Carl’s leadership, cruz/kravetz:IDEAS worked with such world-class companies as Coca Cola, Lincoln Mercury, Kraft Foods, Citibank, Denny’s, The Disney Channel, Fox Cable, El Pollo Loco, H&R Block, mike’s hard lemonade, Absolut, WellPoint and both of Mexico’s largest banks. Carl was also a partner in The Neighborhood LLC, a New York based firm specializing in multicultural education initiatives for the pharmaceutical and health care industries.
Carl is Past Chairman of the Association of Hispanic Advertising Agencies (AHAA) and Past Chair of the Hispanic Advertising Agencies Foundation (HAAF). He is a past member of the Board of the American Association of Advertising Agencies (AAAA), co-chaired its Hispanic Committee and served on its Government Relations Committee. Carl authored the AAAA’s “A Client’s Guide to Hispanic Marketing.” He is in great demand as a speaker on multicultural marketing issues and has addressed, among others, the Mexican, European, South African and American advertising associations.
Carl is on the Board of ReSurge International (Mountain View), is a past Chairman of Heal the Bay (Santa Monica) and a past Vice Chair of the Museum of Latin American Art (Long Beach).
Areas of Expertise
Non-profit management, Language learning, MultiCulturalist, Identity and Values, New Media, Television Executive Producer , health communication, intercultural communication, Web & Internet
An idea worth spreading
Laughter unblocks our capacity to learn and to learn from each other. We should spread laughter across the world. The United Nations should do stand-up. The State Department should have an Under Secretary of Mirth.
I'm passionate about
Language, debate and argumentation, world cultures, design, the environment, access to health care, religious intolerance, food, jazz, primitive art